At Par Promotion Attracts 120,000 Canadian Visitors Since Launch

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The numbers had already reached 50,000 within 3 months of the project

Canadian passport as dollar parity promotion extends

The At Par promotion from Circa Resort & Casino, The D Las Vegas and Golden Gate Hotel & Casino drew more than 120,000 Canadian visitors from January through August. 

The offer treated 1 Canadian dollar as 1 U.S. dollar on selected hotel, beverage, gaming and entertainment purchases.

This number shows double the amount when the visitor numbers were at 50,000 around 3 months into the project.

Value, Not Just Volume

The campaign produced an 80% increase in Canadian visitation, more than $20 million in slot coin-in and over 8,000 room nights, Pax reported. 

“Canadian travelers have always been an important part of downtown Las Vegas, and At Par reinforced just how strong that connection is,” CEO Derek Stevens said. 

“The response exceeded our expectations and showed that the right combination of value, flexibility and a uniquely downtown experience can have a tremendous impact.”