This Year’s Model
Why the restoration of Bally’s as a brand spells out a new way to build a gaming company
IN THIS ISSUE: MAY 2021
THIS YEAR’S MODEL Why the restoration of Bally’s as a brand spells out a new way to build a gaming companyMAKING SLOTS ‘STICKY’ Slot developers and consultants look into the psychology of what makes a player stick with—and return to—a gameWHAT THE SPAC!? Understanding the emergence of a new route to going public in the gaming industryCALIFORNIA SPORTS BETTING: A GAME OF INCHES In the wake of a failed attempt to legalize sports betting, work quietly continues on a proposal that favors the state’s 62 gaming tribesARISTOCRAT DOMINATES EKG SLOT AWARDS Aristocrat collects nine awards in the 2020 EKG Slot Awards, including Best Overall Supplier.THE NEXT LEVEL Tribal casinos can no longer get by with gambling alone, so non-gaming amenities help them compete.
Features More
Making Slots ‘Sticky’
Slot developers and consultants look into the psychology of what makes a player stick with—and return to—a game
What the SPAC!?
Understanding the emergence of a new route to going public in the gaming industry
California Sports Betting: A Game of Inches
In the wake of a failed attempt to legalize sports betting, work quietly continues on a proposal that favors the state’s 62 gaming tribes
Aristocrat Dominates EKG Slot Awards
Aristocrat collects nine awards in the 2020 EKG Slot Awards, including Best Overall Supplier.
The Agenda
Following Procedures
Following procedures is important, but team members can still bring courtesy and assistance to guests in a respectful way so the hospitality the casino industry provides shines through.
PODCASTS
GAMING SUPPLIER SHOWCASE
Ainsworth Debuts PAC-MAN Wheel
Ainsworth Game Technology partners with BANDAI NAMCO Entertainment to showcase their latest PAC-MAN inspired game, PAC-MAN Wheel.
Ainsworth Game Technology
The new A-Star Curve debuts with a full suite of exclusive game content
COLUMNS
American Gaming Association
The Root of the Problem
Illegal slot games take advantage of players, states and communities
Fantini's Finance
The New Normal
Looking forward means understanding where we’ve been and how we view the future
Frankly Speaking
Twitching and Streaming
I’m riding my gondola so I can twitch with the Slot Squad.
Making My Point
Ch… Ch… Changes
Looking back and looking ahead on how Covid-19 will impact gaming long-term
FEATURES
This Year’s Model
Why the restoration of Bally’s as a brand spells out a new way to build a gaming company
Success by Location
The online gaming boom could not have happened without the essential element of geolocation technology
The Next Level
Tribal casinos can no longer get by with gambling alone, so non-gaming amenities help them compete.
Aristocrat Dominates EKG Slot Awards
Aristocrat collects nine awards in the 2020 EKG Slot Awards, including Best Overall Supplier.
California Sports Betting: A Game of Inches
In the wake of a failed attempt to legalize sports betting, work quietly continues on a proposal that favors the state’s 62 gaming tribes
What the SPAC!?
Understanding the emergence of a new route to going public in the gaming industry
DEPARTMENTS
5 Questions More
Lori Lightfoot
Mayor of Chicago
Casino Communications More
Jim Allen
Chairman, Hard Rock International
New Game Review More
5 Treasures Explosion
Scientific Games
Ocean Spin Kingdom’s Treasures
Konami Gaming, Inc.
Shi Fu Jinbi
Gaming Arts
Triple Double Gems / Triple Double Patriot
Everi Holdings
Cutting Edge More
Key to Security
PRODUCT: KeyWatcher Touch • MANUFACTURER: Morse Watchmans
Law for Gaming
SERVICE: Gaming Law Practice • FIRM: Lombino Law Studio
Emerging Leaders More
Team Player
Eduardo Alvarez, Director of Sales, Latin America, AGS
Chasing Excellence
Hui Min Tiffany Bernadette Tay, Associate Director, Strategic Planning, Marina Bay Sands Pte. Ltd
A Born Natural
Paul Juliano, Vice President of Operations, Bally’s Corporation
May 11, 2021: CasinoBeats Slots Festival, virtual event. Produced by SBC. For more information, visit https://sbcevents.com/casino-beats-slots-festival/
May 13-14, 2021: Analytics & AI in Gaming, Dubai, United Arab Emirates. Produced by Eventus Intl. For more information, visit https://www.eventus-international.com/ai-in-gaming.
May 20-21, 2021: Russia iGaming Summit & Expo, Sochi, Russia. Produced by Eventus Intl. For more information, visit https://www.eventus-international.com/rise.
May 26-27, 2021: East Coast Gaming Congress, Harrah’s Resort, Atlantic City. Produced by Spectrum Gaming, Cooper Levenson, the Friedmutter Group and Sysco. For more information, visit EastCoastGamingCongress.com.
May 27-28, 2021: SIGMA Asia, SMX Convention Centre, Manila. For more information visit https://www.sigma.com.mt/en/events/asia.
May 28, 2021: Prague Gaming Summit, Vienna House Andel’s Prague, Czech Republic. Produced by European Gaming Media and Events. For more information, visit PragueGamingSummit.com.
June 1, 2021: East & West Virtual Expo: New Wave-The Door to iGaming, online event. For more information, visit https://www.eastandwest.com/event-info.
June 9-10, 2021: Canadian Gaming Summit, Metro Toronto Convention Centre. Produced by CGA and MediaEdge. For more information, visit https://www.canadiangamingsummit.com/
June 14-17, 2021: International Gaming Summit 2021, Culloden Estate and Spa, Belfast, Northern Ireland. Produced by the International Association of Gaming Advisors (IAGA). For more information, visit TheIAGA.org.
June 21-25, 2021: ICE Connect Virtual Summit Europe, ExCeL London. Produced by Clarion Gaming. For more information, visit https://quartzevents.com/events/virtual/ice-connect-virtual-summit-summer-2021-uk/.
June 21-22, 2021: Sports Betting East Africa, Dar es Salaam, Tanzania. Produced by Eventus Inl. For more information, visit https://www.sportsbettingevents.com/sbea
July 11-13, 2021: National Council of Legislators from Gaming States (NCLGS): Summer Meeting, InterContinental Magnificent Mile, Chicago. Produced by Spectrum Gaming Group. For more information, visit http://nclgs.org
July 13-15, 2021: CasinoBeats Summit 2021, Intercontinental Hotel, Malta. Produced by SBC. For more information, visit https://sbcevents.com/casinobeats-summit/.
July 19-22, 2021: (NIGA) Indian Gaming Trade Show & Convention, Caesar’s Forum, Las Vegas, NV. Produced by the National Indian Gaming Assoc. For more information, visit https://indiangaming.org/events.
July 22-23, 2021: Gaming & Affiliate Marketing Expo, Athens, Greece. Produced by Eventus International. For more information, visit https://www.eventus-international.com/game
July 28-30, 2021: SPiCE Sri Lanka, Colombo, Sri Lanka. Produced by Eventus International. For more information, visit https://www.sportsbettingevents.com/spice-sri-lanka.
August 5-6, 2021: Sports Betting West Africa, Lagos, Nigeria. Produced by Eventus International. For more information, visit https://www.sportsbettingevents.com/sbwa
August 10-12: Australasian Gaming Expo, ICC Sydney, Darling Harbour, Sydney, Australia. For more information, visit austgamingexpo.com.
August 17-19, 2021: G2E Asia 2021, Venetian Macao. Produced by Reed Exhibitions and the American Gaming Association. For more information, visit www.g2easia.com.
August 16-18, 2021: OIGA Conference and Trade Show, Oklahoma City, OK. For more information, visit https://oiga.org.
August 23-24, 2021: BiG Africa Summit, Emperors Palace, JHB, South Africa. Produced by Eventus International. For more information, visit https://www.bigafricasummit.com
September 2-3, 2021: Fantasy eSports Summit, Amsterdam, Netherlands Produced by Eventus Intl. For more information visit https://www.eventus-international.com/fes
September 9-10, 2021: Scandinavian Gaming Show, Stockholm, Sweden Produced by Eventus Intl. For more information visit https://www.eventus-international.com/sgs.
September 13-14, 2021: SIGMA Americas, Tivoli Hotel, Sao Paolo, Brazil. For more information visit https://www.sigma.com.mt/en/events/americas.
September 16-17, 2021: All American Sports Betting Summit, San Francisco, CA Produced by Eventus Intl. For more information visit https://www.eventus-international.com/aasbs
September 21-24, 2021: SBC Summit Barcelona, Fira Barcelona Montjuic. For more information visit https://sbcevents.com/sbc-summit-barcelona
October 1, 2021: IMPACT 21: Marketing to a New World, virtual event. Produced by Internet Marketing Association. For more information visit https://imanetwork.com/impact21.
October 4-5, 2021: Cyprus Gaming Show, Nicosia, Cyprus. Produced by . For more information, visit https://www.eventus-international.com/cyprus-gaming-show
October 4-7, 2021: Global Gaming Expo (G2E 2021), Sands Expo and Convention Center, Las Vegas, NV. The casino industry's largest and most important conference and trade show. Produced by Reed Exhibitions. For more information, visit https://www.globalgamingexpo.com.
October 11-12, 2021: iGaming Central America, San José, Costa Rica. Produced by . For more information, visit https://www.eventus-international.com/igaming-central-america
October 27-28, 2021: SBC Summit Latin America, Cancun, Mexico. Produced by SBC. For more information, visit https://sbcevents.com/en/sbc-summit-latinoamerica
November 4-5, 2021: iGaming Germany, Berlin, Germany. . For more information visit https://www.eventus-international.com/igg
November 9-11, 2021: Betting on Sports Europe, Stamford Bridge, London. For more information visit https://sbcevents.com/betting-on-sports-europe/
November 18-19, 2021: International Lottery Play Summit, Shanghai, China. For more information visit https://www.eventus-international.com/ilps.
November 30-December 2, 2021: SBC Summit North America, Meadowlands Exposition Center, New Jersey. For more information visit https://sbcevents.com/sbc-summit-north-america/
December 2-3, 2021: CIC Chile iGaming, Sun Monticello Casino & Hotel, Chile. Produced by Eventus International. For more information, visit https://www.eventus-international.com/chile-igaming
December 13-14, 2021: NCLGS Summer 2021 Meeting, InterContinental, Chicago, Il. Produced by Spectrum Gaming Group. For more information, visit NCLGS.org. Contact [email protected] for sponsorship information. For legislative membership contact [email protected].
January 24-25, 2022: Play Social—Social Gaming China, Shanghai, China Produced by Eventus International. For more information visit https://www.platform-infinity.com/play-social
January 27-28, 2022: eCommerce World Expo, Beijing, China Produced by Eventus International. For more information visit https://www.platform-infinity.com/
March 22-23, 2022: SIGMA Africa, Cape Town, South Africa. For more information visit https://www.sigma.com.mt/en/events/africa.
May 13-14, 2021: Analytics & AI in Gaming, Dubai, United Arab Emirates. Produced by Eventus Intl. For more information, visit https://www.eventus-international.com/ai-in-gaming.
May 20-21, 2021: Russia iGaming Summit & Expo, Sochi, Russia. Produced by Eventus Intl. For more information, visit https://www.eventus-international.com/rise.
May 26-27, 2021: East Coast Gaming Congress, Harrah’s Resort, Atlantic City. Produced by Spectrum Gaming, Cooper Levenson, the Friedmutter Group and Sysco. For more information, visit EastCoastGamingCongress.com.
May 27-28, 2021: SIGMA Asia, SMX Convention Centre, Manila. For more information visit https://www.sigma.com.mt/en/events/asia.
May 28, 2021: Prague Gaming Summit, Vienna House Andel’s Prague, Czech Republic. Produced by European Gaming Media and Events. For more information, visit PragueGamingSummit.com.
June 1, 2021: East & West Virtual Expo: New Wave-The Door to iGaming, online event. For more information, visit https://www.eastandwest.com/event-info.
June 9-10, 2021: Canadian Gaming Summit, Metro Toronto Convention Centre. Produced by CGA and MediaEdge. For more information, visit https://www.canadiangamingsummit.com/
June 14-17, 2021: International Gaming Summit 2021, Culloden Estate and Spa, Belfast, Northern Ireland. Produced by the International Association of Gaming Advisors (IAGA). For more information, visit TheIAGA.org.
June 21-25, 2021: ICE Connect Virtual Summit Europe, ExCeL London. Produced by Clarion Gaming. For more information, visit https://quartzevents.com/events/virtual/ice-connect-virtual-summit-summer-2021-uk/.
June 21-22, 2021: Sports Betting East Africa, Dar es Salaam, Tanzania. Produced by Eventus Inl. For more information, visit https://www.sportsbettingevents.com/sbea
July 11-13, 2021: National Council of Legislators from Gaming States (NCLGS): Summer Meeting, InterContinental Magnificent Mile, Chicago. Produced by Spectrum Gaming Group. For more information, visit http://nclgs.org
July 13-15, 2021: CasinoBeats Summit 2021, Intercontinental Hotel, Malta. Produced by SBC. For more information, visit https://sbcevents.com/casinobeats-summit/.
July 19-22, 2021: (NIGA) Indian Gaming Trade Show & Convention, Caesar’s Forum, Las Vegas, NV. Produced by the National Indian Gaming Assoc. For more information, visit https://indiangaming.org/events.
July 22-23, 2021: Gaming & Affiliate Marketing Expo, Athens, Greece. Produced by Eventus International. For more information, visit https://www.eventus-international.com/game
July 28-30, 2021: SPiCE Sri Lanka, Colombo, Sri Lanka. Produced by Eventus International. For more information, visit https://www.sportsbettingevents.com/spice-sri-lanka.
August 5-6, 2021: Sports Betting West Africa, Lagos, Nigeria. Produced by Eventus International. For more information, visit https://www.sportsbettingevents.com/sbwa
August 10-12: Australasian Gaming Expo, ICC Sydney, Darling Harbour, Sydney, Australia. For more information, visit austgamingexpo.com.
August 17-19, 2021: G2E Asia 2021, Venetian Macao. Produced by Reed Exhibitions and the American Gaming Association. For more information, visit www.g2easia.com.
August 16-18, 2021: OIGA Conference and Trade Show, Oklahoma City, OK. For more information, visit https://oiga.org.
August 23-24, 2021: BiG Africa Summit, Emperors Palace, JHB, South Africa. Produced by Eventus International. For more information, visit https://www.bigafricasummit.com
September 2-3, 2021: Fantasy eSports Summit, Amsterdam, Netherlands Produced by Eventus Intl. For more information visit https://www.eventus-international.com/fes
September 9-10, 2021: Scandinavian Gaming Show, Stockholm, Sweden Produced by Eventus Intl. For more information visit https://www.eventus-international.com/sgs.
September 13-14, 2021: SIGMA Americas, Tivoli Hotel, Sao Paolo, Brazil. For more information visit https://www.sigma.com.mt/en/events/americas.
September 16-17, 2021: All American Sports Betting Summit, San Francisco, CA Produced by Eventus Intl. For more information visit https://www.eventus-international.com/aasbs
September 21-24, 2021: SBC Summit Barcelona, Fira Barcelona Montjuic. For more information visit https://sbcevents.com/sbc-summit-barcelona
October 1, 2021: IMPACT 21: Marketing to a New World, virtual event. Produced by Internet Marketing Association. For more information visit https://imanetwork.com/impact21.
October 4-5, 2021: Cyprus Gaming Show, Nicosia, Cyprus. Produced by . For more information, visit https://www.eventus-international.com/cyprus-gaming-show
October 4-7, 2021: Global Gaming Expo (G2E 2021), Sands Expo and Convention Center, Las Vegas, NV. The casino industry's largest and most important conference and trade show. Produced by Reed Exhibitions. For more information, visit https://www.globalgamingexpo.com.
October 11-12, 2021: iGaming Central America, San José, Costa Rica. Produced by . For more information, visit https://www.eventus-international.com/igaming-central-america
October 27-28, 2021: SBC Summit Latin America, Cancun, Mexico. Produced by SBC. For more information, visit https://sbcevents.com/en/sbc-summit-latinoamerica
November 4-5, 2021: iGaming Germany, Berlin, Germany. . For more information visit https://www.eventus-international.com/igg
November 9-11, 2021: Betting on Sports Europe, Stamford Bridge, London. For more information visit https://sbcevents.com/betting-on-sports-europe/
November 18-19, 2021: International Lottery Play Summit, Shanghai, China. For more information visit https://www.eventus-international.com/ilps.
November 30-December 2, 2021: SBC Summit North America, Meadowlands Exposition Center, New Jersey. For more information visit https://sbcevents.com/sbc-summit-north-america/
December 2-3, 2021: CIC Chile iGaming, Sun Monticello Casino & Hotel, Chile. Produced by Eventus International. For more information, visit https://www.eventus-international.com/chile-igaming
December 13-14, 2021: NCLGS Summer 2021 Meeting, InterContinental, Chicago, Il. Produced by Spectrum Gaming Group. For more information, visit NCLGS.org. Contact [email protected] for sponsorship information. For legislative membership contact [email protected].
January 24-25, 2022: Play Social—Social Gaming China, Shanghai, China Produced by Eventus International. For more information visit https://www.platform-infinity.com/play-social
January 27-28, 2022: eCommerce World Expo, Beijing, China Produced by Eventus International. For more information visit https://www.platform-infinity.com/
March 22-23, 2022: SIGMA Africa, Cape Town, South Africa. For more information visit https://www.sigma.com.mt/en/events/africa.
