Back to Basics: 10 Trends for 2023
The 10 Trends for 2023 do not start with the recovery from the pandemic
IN THIS ISSUE: DECEMBER 2022
BACK TO BASICS: 10 TRENDS FOR 2023 The 10 Trends for 2023 do not start with the recovery from the pandemicDOING THE MATH The creativity of game design goes hand in hand with what keeps players at the game—the program mathEVERYTHING TO EVERYONE Bally’s Chairman Soo Kim aims for the top, but will technology be his foil?REGULATING THE REGULATORS Should regulators of the multi-state, billion-dollar casino industry come from the outside?PAYING IT FORWARD How payment technology has successfully met the challenges of today’s gaming industry
Features More
Doing the Math
The creativity of game design goes hand in hand with what keeps players at the game—the program math
Everything to Everyone
Bally’s Chairman Soo Kim aims for the top, but will technology be his foil?
Regulating the Regulators
Should regulators of the multi-state, billion-dollar casino industry come from the outside?
Paying It Forward
How payment technology has successfully met the challenges of today’s gaming industry
The Agenda
My Macau
The “zero tolerance” Covid policy of mainland China and the crackdown on the VIP sector has had a devastating affect on Macau, changing the gaming market forever.
PODCASTS
GAMING SUPPLIER SHOWCASE
Setting Sight on The Future
Sightline Payments is the U.S. sports betting and casino gaming market’s leading digital payments provider and mobile app developer. GGB Magazine sits down with Andrew Crowe, Sightline's Sr. Vice President of Business Development, to...
Playtech's Secret to Success
The world's largest online gaming software supplier and a leader in live dealer games
Ainsworth takes Step Forward with Ca$h Stacks Gold
Ainsworth showcases its new Ca$h Stacks Gold series. The two unique titles both offer a thrilling 5th Reel Bonus and the innovative Hold ‘n Stack feature.
Exacta Is Leading The Historic Horse Racing Field
Exacta Systems is leading the field in the historical horse racing market with innovative parimutuel games that capture the excitement of live horse racing.
Making A Mark On Casino Credit With Marker Trax
At the forefront of the cashless revolution, Marker Trax offers seamless payback for casino credit.
Jackpot Digital Unveils the Future of Electronic Table Games
Jackpot Digital is redefining the casino floor with its dealer-less electronic table games.
Interblock Is Expanding the Casino Arena
With its luxury electronic table gaming products, Interblock is pushing the envelope with new technology and development.
Everi Offers Everything for Casinos
From slot machines to digital gaming, cashless transactions to loyalty platforms, Everi has the casino industry covered.
COLUMNS
American Gaming Association
Records Fall
Revenue keeps flowing in to U.S. commercial casinos, but what did we learn?
Fantini's Finance
Opportunities and Challenges
Two diametrically opposed realities confronted casino operators in third quarter
Frankly Speaking
Weird Crime
Unsightly offenses and criminal masterminds
Marketing
How to Win in 2023: Think Small
How to position your brand for whatever is coming next
FEATURES
Back to Basics: 10 Trends for 2023
The 10 Trends for 2023 do not start with the recovery from the pandemic
Paying It Forward
How payment technology has successfully met the challenges of today’s gaming industry
Regulating the Regulators
Should regulators of the multi-state, billion-dollar casino industry come from the outside?
Everything to Everyone
Bally’s Chairman Soo Kim aims for the top, but will technology be his foil?
Doing the Math
The creativity of game design goes hand in hand with what keeps players at the game—the program math
DEPARTMENTS
Ten Trends More
Island Fever
Europe’s first integrated resort will open in 2023 and may spur a quickening of the pace for others
The Philippine Casino Gaming Market
An exemplary case of competitive factors driving market recovery and growth in a post-Covid era
The Holy Grail
Microbetting will produce more revenue for sportsbooks, but how will it be promoted?
Texas Teases
Will the Lone Star State join the gaming community?
The Rise of Third-Party Esports Wagering
Nevada and New Jersey are the leaders in developing regulations
Hold, Spin, Repeat
Of all the modern slot mechanics that exist, hold-and-re-spin is the one that most closely approaches ubiquity
Don’t Mess With the Indians
The defeat of two sports betting measures in California has emphasized a lesson that has been learned multiple times
Go Green, Go Local
Casino operators are looking to Eco-friendly design to differentiate themselves
The Marketing Horizon
Changes in casino marketing are happening quickly and completely,
so be ready to respond
Tarnished Gems
Japan and Brazil are still waiting for the casino boom
5 Questions More
Harald Neumann
Chief Executive Officer, Ainsworth Game Technology
Casino Communications More
Simon Thomas
CEO, Hippodrome Casino
New Game Review More
Jackpot GO!
Gaming Arts
Rock Paper Scissors
Aruze Gaming
Scarab Ultra
IGT
Treasure Spirits
Ainsworth Game Technology
Cutting Edge More
Modern Classic
PRODUCT: Player Classic Signature • MANUFACTURER: Everi Holdings
Next-Level Gifting
PRODUCT: Nizoni Gifts • MANUFACTURER: Imagine This
Emerging Leaders More
Remember Her Name
Agata Maher, Director of Marketing Operations, Pechanga Resort Casino
Following Footsteps
Jamie McKelvey, Deputy Attorney General, New Jersey Division of Gaming Enforcement
Just Say Yes
Cait DeBaun, Vice President, Strategic Communications & Responsibility, American Gaming Association
December 5-8, 2022: OSU Certificate in Gaming Leadership Program, Hard Rock Hotel and Casino, Tulsa, OK. Presented by Oklahoma State University Spears School of Business and University of Nevada, Reno, Extended Studies. For more information, visit https://business.okstate.edu/cepd/programs/gaming-leadership-cert.html.
December 5-7, 2022: Global Symposium on Racing, Loews Ventana Canyon Resort, Tucson, Arizona. Produced by the Race Track Industry Program, University of Arizona. For more information, visit rtip.arizona.edu/symposium.
December 8, 2022: Celebrating 45 years: Legalized Casino Gaming in New Jersey, virtual and in-person event, Fannie Lou Hamer Event Room, Stockton University, Atlantic City, NJ. For more information visit www.eventbrite.com.
December 8, 2022: G2E Insider Live: LED—The Key to Enhancing the Casino Guest Experience, Zoom webinar, sponsored by Alpha Video. For more information visit reedexpo.zoom.us.
December 8-11, 2022: National Council of Legislators from Gaming States (NCLGS) Winter Meeting, Resorts World Las Vegas. For more information visit http://nclgs.org.
February 7-9, 2023: ICE London, . Produced by Clarion Gaming. For more information visit www.icelondon.uk.com/welcome.
February 13-16, 2023: Western Indian Gaming Conference & Tradeshow, Sycuan Casino Resort, El Cajon, CA. Join tribal leaders, casino operations managers, regulators, policy makers and industry professionals from throughout the country to discuss issues facing the tribal government gaming industry. For information visit https://cniga.com/wigc.
February 15-16, 2023: Fantasy Sports & Gaming Association (FSGA) Winter Conference, Linq Hotel, Las Vegas, NV. The FSGA Winter Conference is your ticket to dynamic education, impactful networking, and industry celebration. For information visit https://thefsga.org/fsga-winter-conference.
February 27-March 1, 2023: Casino Esports Conference, . Produced by Fox Marketing, LLC. For more information visit www.casinoesportconf.com.
March 6-8, 2023: Casino Marketing Boot Camp, New Orleans, LA. Produced by J Carcamo and Associates. For more information visit casinomarketingbootcamp.com
March 7-9, 2023: World Game Protection Conference (WGPC 2023). Tropicana Las Vegas. For more information visit www.worldgameprotection.com
March 7-8, 2023: iGaming Next: New York. The Convene, Midtown Manhattan, New York City. Produced by iGaming Next. For more information visit iGamingNext.com.
March 21-23, 2023: ASEAN Gaming Summit, . Organized by AGB (Asia Gaming Brief). For more information visit https://aseangaming.com.
March 21-23, 2023: CasinoBeats Summit (Spring iGaming Week), . Organized by KPMG and Gaming Malta. For more information visit https://sbcevents.com/casinobeats-summit.
March 27-30, 2023: Indian Gaming Tradeshow & Convention, the largest gathering of tribal leaders and casino executives in the country. San Diego Convention Center, San Diego, CA. https://www.indiangamingtradeshow.com/510/indian-gaming-tradeshow-home.htm
March 29-30, 2023: Prague Gaming & TECH Summit ’23, Vienna House Andel’s Prague, Prague, Czech Republic. Produced by Hipther. For more information, visit Hipther.com.
April 19-20, 2023: SAGSE Latin America, Hilton Hotel, Buenos Aires, Argentina. Closed and exclusive event for operators, regulators and sponsors. For more information visit https://www.sagselatam.com/en.
April 19-20, 2023: East Coast Gaming Congress & NexGen Forum, Hard Rock & Casino, Atlantic City, NJ. For sponsorship or conference information, visit ecgc.us or contact Donna Vecere at [email protected].
May 3-6, 2023: Southern Gaming Summit, Biloxi, MS. One of the oldest gaming conference and trade shows, the Southern Gaming Summit is owned by the Mississippi Gaming & Hospitality Association (MGHA), guaranteeing a conference “of the industry, by the industry, about the industry.” For more information visit https://www.sgsummit.org.
May 9-11, 2023: SBC Summit North America, . The Leading Sports Betting and iGaming event in North America. Organized by SBC. For more information visit https://sbcevents.com/sbc-summit-north-america.
May 11, 2023: 23rd Annual AGEM + AGA Golf Classic, Boulder City, NV. Swing into the 23rd Annual AGEM/AGA Golf Classic Presented by JCM Global tournament with thrilling contests and a wide selection of amazing raffle prizes. For more information visit https://www.americangaming.org/event/agem-aga-golf-classic.
June 13-15, 2023: Canadian Gaming Summit, offers multiple and creative ways to connect with your staff, peers, suppliers and clients. Metro Toronto Convention Centre Toronto, Ontario, Canada. For more information visit https://www.canadiangamingsummit.com.
June 20-23, 2023: International Gaming Summit (IAGA), Belfast, Ireland. A premier event that brings together leaders from all global gaming sectors, the Summit will provide operators, suppliers, attorneys, investors, bankers, regulators and other advisor delegates with an unparalleled opportunity to meet and discuss the most important issues facing gaming. For more information visit https://www.theiaga.org/2023-summit-preview.
August 8-10, 2023: OIGA Conference & Tradeshow, Cox Business Convention Center, Tulsa, OK. Lively, fun, informative, high-energy assembly of some of the biggest names in the gaming and hospitality industries. https://oiga.org/tradeshow.
September 18-21, 2023: Tribalnet Conference & Tradeshow, Town & Country Resort, San Diego, CA. For more information visit www.tribalnetconference.com.
September 19-21, 2023: SBC Summit Barcelona, Fire De Barcelona, Montjuic. The global betting and igaming show. For more information visit https://sbcevents.com/sbc-summit-barcelona.
September 21-23, 2023: East Coast Game Congress (ECGC), Hard Rock Hotel & Casino Atlantic City, NJ. Bringing leaders from government, suppliers and operators into one place where their ideas can be placed in the broadest context. For more information visit https://eastcoastgamingcongress.com.
October 9-12, 2023: Global Gaming Expo, G2E is the one place to see the people, products, and ideas to drive your business forward and define the future of gaming. Venetian Expo, Las Vegas, NV. www.globalgamingexpo.com/en-us.html
November 1-3, 2023: SBC Summit Latinoamerica, Seminal Hard Rock Hotel & Casino, Hollywood, FL. The conference and trade show for senior executives in the Latin American betting and gaming industry. For more information visit https://sbcevents.com/en/sbc-summit-latinoamerica.
December 8-11, 2023: The National Council of Legislators from Gaming States (NCLGS), Resorts World, Las Vegas, NV. The only gaming conference in the United States that focuses on legislative decision-makers. https://nclgs.org/index.php/events.
December 5-7, 2022: Global Symposium on Racing, Loews Ventana Canyon Resort, Tucson, Arizona. Produced by the Race Track Industry Program, University of Arizona. For more information, visit rtip.arizona.edu/symposium.
December 8, 2022: Celebrating 45 years: Legalized Casino Gaming in New Jersey, virtual and in-person event, Fannie Lou Hamer Event Room, Stockton University, Atlantic City, NJ. For more information visit www.eventbrite.com.
December 8, 2022: G2E Insider Live: LED—The Key to Enhancing the Casino Guest Experience, Zoom webinar, sponsored by Alpha Video. For more information visit reedexpo.zoom.us.
December 8-11, 2022: National Council of Legislators from Gaming States (NCLGS) Winter Meeting, Resorts World Las Vegas. For more information visit http://nclgs.org.
February 7-9, 2023: ICE London, . Produced by Clarion Gaming. For more information visit www.icelondon.uk.com/welcome.
February 13-16, 2023: Western Indian Gaming Conference & Tradeshow, Sycuan Casino Resort, El Cajon, CA. Join tribal leaders, casino operations managers, regulators, policy makers and industry professionals from throughout the country to discuss issues facing the tribal government gaming industry. For information visit https://cniga.com/wigc.
February 15-16, 2023: Fantasy Sports & Gaming Association (FSGA) Winter Conference, Linq Hotel, Las Vegas, NV. The FSGA Winter Conference is your ticket to dynamic education, impactful networking, and industry celebration. For information visit https://thefsga.org/fsga-winter-conference.
February 27-March 1, 2023: Casino Esports Conference, . Produced by Fox Marketing, LLC. For more information visit www.casinoesportconf.com.
March 6-8, 2023: Casino Marketing Boot Camp, New Orleans, LA. Produced by J Carcamo and Associates. For more information visit casinomarketingbootcamp.com
March 7-9, 2023: World Game Protection Conference (WGPC 2023). Tropicana Las Vegas. For more information visit www.worldgameprotection.com
March 7-8, 2023: iGaming Next: New York. The Convene, Midtown Manhattan, New York City. Produced by iGaming Next. For more information visit iGamingNext.com.
March 21-23, 2023: ASEAN Gaming Summit, . Organized by AGB (Asia Gaming Brief). For more information visit https://aseangaming.com.
March 21-23, 2023: CasinoBeats Summit (Spring iGaming Week), . Organized by KPMG and Gaming Malta. For more information visit https://sbcevents.com/casinobeats-summit.
March 27-30, 2023: Indian Gaming Tradeshow & Convention, the largest gathering of tribal leaders and casino executives in the country. San Diego Convention Center, San Diego, CA. https://www.indiangamingtradeshow.com/510/indian-gaming-tradeshow-home.htm
March 29-30, 2023: Prague Gaming & TECH Summit ’23, Vienna House Andel’s Prague, Prague, Czech Republic. Produced by Hipther. For more information, visit Hipther.com.
April 19-20, 2023: SAGSE Latin America, Hilton Hotel, Buenos Aires, Argentina. Closed and exclusive event for operators, regulators and sponsors. For more information visit https://www.sagselatam.com/en.
April 19-20, 2023: East Coast Gaming Congress & NexGen Forum, Hard Rock & Casino, Atlantic City, NJ. For sponsorship or conference information, visit ecgc.us or contact Donna Vecere at [email protected].
May 3-6, 2023: Southern Gaming Summit, Biloxi, MS. One of the oldest gaming conference and trade shows, the Southern Gaming Summit is owned by the Mississippi Gaming & Hospitality Association (MGHA), guaranteeing a conference “of the industry, by the industry, about the industry.” For more information visit https://www.sgsummit.org.
May 9-11, 2023: SBC Summit North America, . The Leading Sports Betting and iGaming event in North America. Organized by SBC. For more information visit https://sbcevents.com/sbc-summit-north-america.
May 11, 2023: 23rd Annual AGEM + AGA Golf Classic, Boulder City, NV. Swing into the 23rd Annual AGEM/AGA Golf Classic Presented by JCM Global tournament with thrilling contests and a wide selection of amazing raffle prizes. For more information visit https://www.americangaming.org/event/agem-aga-golf-classic.
June 13-15, 2023: Canadian Gaming Summit, offers multiple and creative ways to connect with your staff, peers, suppliers and clients. Metro Toronto Convention Centre Toronto, Ontario, Canada. For more information visit https://www.canadiangamingsummit.com.
June 20-23, 2023: International Gaming Summit (IAGA), Belfast, Ireland. A premier event that brings together leaders from all global gaming sectors, the Summit will provide operators, suppliers, attorneys, investors, bankers, regulators and other advisor delegates with an unparalleled opportunity to meet and discuss the most important issues facing gaming. For more information visit https://www.theiaga.org/2023-summit-preview.
August 8-10, 2023: OIGA Conference & Tradeshow, Cox Business Convention Center, Tulsa, OK. Lively, fun, informative, high-energy assembly of some of the biggest names in the gaming and hospitality industries. https://oiga.org/tradeshow.
September 18-21, 2023: Tribalnet Conference & Tradeshow, Town & Country Resort, San Diego, CA. For more information visit www.tribalnetconference.com.
September 19-21, 2023: SBC Summit Barcelona, Fire De Barcelona, Montjuic. The global betting and igaming show. For more information visit https://sbcevents.com/sbc-summit-barcelona.
September 21-23, 2023: East Coast Game Congress (ECGC), Hard Rock Hotel & Casino Atlantic City, NJ. Bringing leaders from government, suppliers and operators into one place where their ideas can be placed in the broadest context. For more information visit https://eastcoastgamingcongress.com.
October 9-12, 2023: Global Gaming Expo, G2E is the one place to see the people, products, and ideas to drive your business forward and define the future of gaming. Venetian Expo, Las Vegas, NV. www.globalgamingexpo.com/en-us.html
November 1-3, 2023: SBC Summit Latinoamerica, Seminal Hard Rock Hotel & Casino, Hollywood, FL. The conference and trade show for senior executives in the Latin American betting and gaming industry. For more information visit https://sbcevents.com/en/sbc-summit-latinoamerica.
December 8-11, 2023: The National Council of Legislators from Gaming States (NCLGS), Resorts World, Las Vegas, NV. The only gaming conference in the United States that focuses on legislative decision-makers. https://nclgs.org/index.php/events.
