Windy City Gaming
Chicago will finally plant its flag for a casino development
IN THIS ISSUE: FEBRUARY 2021
WINDY CITY GAMING Chicago will finally plant its flag for a casino developmentHELPING CONSUMERS LOVE YOUR BRAND Creating brand love is creating loyalty. But creating loyalty is a complex, multi-layered process.SHOW ME THE MONEY Sportsbooks have always been a low-margin business. With their proliferation the past two years, who has gotten the most profit?THE MIRAGE: THE CASINO THAT CHANGED EVERYTHING This spectacular casino property has laid the groundwork for today's integrated resortCOMPLIANCE & COVID-19 In unprecedented times, regulatory concerns aboundSAFE AND SOUND Innovative products promise to take the casino industry safely into the post-Covid era
Features More
Helping Consumers Love Your Brand
Creating brand love is creating loyalty. But creating loyalty is a complex, multi-layered process.
Show Me the Money
Sportsbooks have always been a low-margin business. With their proliferation the past two years, who has gotten the most profit?
The Mirage: The Casino That Changed Everything
This spectacular casino property has laid the groundwork for today's integrated resort
Compliance & Covid-19
In unprecedented times, regulatory concerns abound
The Agenda
Sheldon Adelson: A Tribute to the Man
A look at the legacy of Sheldon Adelson, Chairman and CEO of Las Vegas Sands, who passed away in January at the age of 87.
PODCASTS
COLUMNS
American Gaming Association
Single Purpose
When vaccines become widely available, consumer confidence will return and gaming will thrive.
Fantini's Finance
Looking Ahead
With 2020 in the rearview mirror, what’s on tap for 2021?
Frankly Speaking
Food, Technology and Mickey Mouse
Seeking efficiency in casino operations and pastrami
Operations
More Effective Player Comping
The case for returning to comping based on actual vs. theoretical loss
Making My Point
Annual Assignments
Being stuck in the house isn’t the worst thing, if you can improve your lot in life.
FEATURES
Windy City Gaming
Chicago will finally plant its flag for a casino development
Safe and Sound
Innovative products promise to take the casino industry safely into the post-Covid era
Compliance & Covid-19
In unprecedented times, regulatory concerns abound
The Mirage: The Casino That Changed Everything
This spectacular casino property has laid the groundwork for today's integrated resort
Show Me the Money
Sportsbooks have always been a low-margin business. With their proliferation the past two years, who has gotten the most profit?
Helping Consumers Love Your Brand
Creating brand love is creating loyalty. But creating loyalty is a complex, multi-layered process.
DEPARTMENTS
5 Questions More
Andrew Kreft
Executive Senior Principal / Director of Design, Lifescapes International, Inc.
Casino Communications More
Hector Fernandez
President, Americas, Aristocrat Technologies
New Game Review More
Da Long Da Fa
AGS
Inferno Wheel
Gaming Arts
Lucky Ox
IGT
Powerball Super Bank
Scientific Games
Cutting Edge More
Classy and Comfortable
PRODUCT: Savannah Chair
MANUFACTURER: Gary Platt Manufacturing
Contact-Free
PRODUCT: NFC Mobile IO Device
MANUFACTURER: JCM Global
Emerging Leaders More
Building Something Familiar
Jeffrey Caldwell, Executive Director of Hotel Operations, Encore Boston Harbor
Getting the Message
Molly Hart, Licensing and Compliance Manager, Gaming Capital Group
For the Love of Sports
Allen Ambrogio, Director of Operations, U.S. Business, Tipico
January 25-28, 2021: Raving NEXT: Analytics & Marketing Conference, virtual learning event. For more information, visit https://betravingknows.regfox.com/raving-next-attendee-2021.
January 27-28, 2021: SBC Digital India 2021, virtual learning event. For more information visit https://sbcevents.com/sbc-digital-india/.
January 28, 2021: Accelerating Gaming’s Recovery: 2021, webinar. Presented by the American Gaming Association. For more information visit https://www.bigmarker.com/american-gaming-association/Accelerating-Gaming-s-Recovery-2021-Preview-with-Bill-Miller.
February 4 2021: CasinoBeats Slot Festival, virtual event Produced by SBC Events. For more information visit https://sbcevents.com/casino-beats-slots-festival/
February 17 2021: SBC Digital Italy, virtual event Produced by SBC Events. For more information visit https://sbcevents.com/sbc-digital-italy/.
February 24-25, 2021: Ukrainian Gaming Week 2021, IEC Pavilion, Kyiv, Ukraine. Produced by Smile Expos. For more information, visit ugw.com.ua/en
March 1-3, 2021: Casino Marketing Bootcamp Executive, a virtual New Orleans Experience. Produced by Julia Carcamo. For more information, visit https://casinomarketingbootcamp.com.
March 2-3, 2021: SBC Digital LatinoAmerica, virtual event Produced by SBC Events. For more information visit https://sbcevents.com/sbc-digital-latinoamerica/.
March 8-12, 2021: IMGL Spring Conference 2021, Hotel Grand Bretagne, Athens, Greece. Produced by the International Masters of Gaming Law. For more information, visit IMGL.org.
March 23-25, 2021: SPiCE India, Strategic Platform for iGaming Conference and Exhibition India. Goa Marriott Resort & Spa, Goa India. Produced by SBEA. For more information, visit https://www.sportsbettingevents.com/spice-india.
March 30-31, 2021: AI in Gaming, Dubai, United Arab Emirates Produced by Eventus Intl. For more information visit https://www.eventus-international.com/ai-in-gaming.
April 13-15, 2021: SIGMA Europe, Malta Fairs & Conventions Centre. For more information visit https://www.sigma.com.mt/en/events/europe.
May 6-7, 2021: Cyprus Gaming Show, Nicosia, Cyprus. Produced by the Cyprus Gaming & Casino Supervision Commission and National Betting Authority. For more information, visit CyprusGamingShow.com.
May 18-20, 2021: CasinoBeats Summit 2021, Intercontinental Hotel, Malta. Produced by SBC. For more information, visit https://sbcevents.com/casinobeats-summit/.
May 13-14, 2021: ICE North America, New Orleans, Louisiana. Produced by Clarion Gaming. For more information, visit ICENorthAmerica.com.
May 25-27, 2021: G2E Asia 2021, Venetian Macao. Produced by Reed Exhibitions and the American Gaming Association. For more information, visit www.g2easia.com.
May 26-27, 2021: East Coast Gaming Congress, Harrah’s Resort, Atlantic City. Produced by Spectrum Gaming, Cooper Levenson, the Friedmutter Group and Sysco. For more information, visit EastCoastGamingCongress.com.
May 27-28, 2021: SIGMA Asia, SMX Convention Centre, Manila. For more information visit https://www.sigma.com.mt/en/events/asia.
May 28, 2021: Prague Gaming Summit, Vienna House Andel’s Prague, Czech Republic. Produced by European Gaming Media and Events. For more information, visit PragueGamingSummit.com.
June 8-10, 2021: Canadian Gaming Summit, Metro Toronto Convention Centre. Produced by CGA and MediaEdge. For more information, visit https://www.canadiangamingsummit.com/
June 14-17, 2021: International Gaming Summit 2021, Culloden Estate and Spa, Belfast, Northern Ireland. Produced by the International Association of Gaming Advisors (IAGA). For more information, visit TheIAGA.org.
June 29-July 1, 2021: ICE London, ExCel Centre, London. Produced by Clarion Gaming. For more information, visit ICELondon.UK.com.
July 28-30, 2021: SPiCE Sri Lanka, Colombo, Sri Lanka. Produced by Eventus International. For more information, visit https://www.sportsbettingevents.com/spice-sri-lanka.
September 9-10, 2021: Scandinavian Gaming Show, Stockholm, Sweden Produced by Eventus Intl. For more information visit https://www.eventus-international.com/sgs.
September 13-14, 2021: SIGMA Americas, Tivoli Hotel, Sao Paolo, Brazil. For more information visit https://www.sigma.com.mt/en/events/americas.
October 4-7, 2021: Global Gaming Expo (G2E 2021), Sands Expo and Convention Center, Las Vegas, NV. The casino industry's largest and most important conference and trade show. Produced by Reed Exhibitions. For more information, visit https://www.globalgamingexpo.com.
November 18-19, 2021: International Lottery Play Summit, Shanghai, China. For more information visit https://www.eventus-international.com/ilps.
December 2-3, 2021: CIC Chile iGaming, Sun Monticello Casino & Hotel, Chile. Produced by Eventus International. For more information, visit https://www.eventus-international.com/chile-igaming
December 13-14, 2021: NCLGS Summer 2021 Meeting, InterContinental, Chicago, Il. Produced by Spectrum Gaming Group. For more information, visit NCLGS.org. Contact [email protected] for sponsorship information. For legislative membership contact [email protected].
March 22-23, 2022: SIGMA Africa, Cape Town, South Africa. For more information visit https://www.sigma.com.mt/en/events/africa.
January 27-28, 2021: SBC Digital India 2021, virtual learning event. For more information visit https://sbcevents.com/sbc-digital-india/.
January 28, 2021: Accelerating Gaming’s Recovery: 2021, webinar. Presented by the American Gaming Association. For more information visit https://www.bigmarker.com/american-gaming-association/Accelerating-Gaming-s-Recovery-2021-Preview-with-Bill-Miller.
February 4 2021: CasinoBeats Slot Festival, virtual event Produced by SBC Events. For more information visit https://sbcevents.com/casino-beats-slots-festival/
February 17 2021: SBC Digital Italy, virtual event Produced by SBC Events. For more information visit https://sbcevents.com/sbc-digital-italy/.
February 24-25, 2021: Ukrainian Gaming Week 2021, IEC Pavilion, Kyiv, Ukraine. Produced by Smile Expos. For more information, visit ugw.com.ua/en
March 1-3, 2021: Casino Marketing Bootcamp Executive, a virtual New Orleans Experience. Produced by Julia Carcamo. For more information, visit https://casinomarketingbootcamp.com.
March 2-3, 2021: SBC Digital LatinoAmerica, virtual event Produced by SBC Events. For more information visit https://sbcevents.com/sbc-digital-latinoamerica/.
March 8-12, 2021: IMGL Spring Conference 2021, Hotel Grand Bretagne, Athens, Greece. Produced by the International Masters of Gaming Law. For more information, visit IMGL.org.
March 23-25, 2021: SPiCE India, Strategic Platform for iGaming Conference and Exhibition India. Goa Marriott Resort & Spa, Goa India. Produced by SBEA. For more information, visit https://www.sportsbettingevents.com/spice-india.
March 30-31, 2021: AI in Gaming, Dubai, United Arab Emirates Produced by Eventus Intl. For more information visit https://www.eventus-international.com/ai-in-gaming.
April 13-15, 2021: SIGMA Europe, Malta Fairs & Conventions Centre. For more information visit https://www.sigma.com.mt/en/events/europe.
May 6-7, 2021: Cyprus Gaming Show, Nicosia, Cyprus. Produced by the Cyprus Gaming & Casino Supervision Commission and National Betting Authority. For more information, visit CyprusGamingShow.com.
May 18-20, 2021: CasinoBeats Summit 2021, Intercontinental Hotel, Malta. Produced by SBC. For more information, visit https://sbcevents.com/casinobeats-summit/.
May 13-14, 2021: ICE North America, New Orleans, Louisiana. Produced by Clarion Gaming. For more information, visit ICENorthAmerica.com.
May 25-27, 2021: G2E Asia 2021, Venetian Macao. Produced by Reed Exhibitions and the American Gaming Association. For more information, visit www.g2easia.com.
May 26-27, 2021: East Coast Gaming Congress, Harrah’s Resort, Atlantic City. Produced by Spectrum Gaming, Cooper Levenson, the Friedmutter Group and Sysco. For more information, visit EastCoastGamingCongress.com.
May 27-28, 2021: SIGMA Asia, SMX Convention Centre, Manila. For more information visit https://www.sigma.com.mt/en/events/asia.
May 28, 2021: Prague Gaming Summit, Vienna House Andel’s Prague, Czech Republic. Produced by European Gaming Media and Events. For more information, visit PragueGamingSummit.com.
June 8-10, 2021: Canadian Gaming Summit, Metro Toronto Convention Centre. Produced by CGA and MediaEdge. For more information, visit https://www.canadiangamingsummit.com/
June 14-17, 2021: International Gaming Summit 2021, Culloden Estate and Spa, Belfast, Northern Ireland. Produced by the International Association of Gaming Advisors (IAGA). For more information, visit TheIAGA.org.
June 29-July 1, 2021: ICE London, ExCel Centre, London. Produced by Clarion Gaming. For more information, visit ICELondon.UK.com.
July 28-30, 2021: SPiCE Sri Lanka, Colombo, Sri Lanka. Produced by Eventus International. For more information, visit https://www.sportsbettingevents.com/spice-sri-lanka.
September 9-10, 2021: Scandinavian Gaming Show, Stockholm, Sweden Produced by Eventus Intl. For more information visit https://www.eventus-international.com/sgs.
September 13-14, 2021: SIGMA Americas, Tivoli Hotel, Sao Paolo, Brazil. For more information visit https://www.sigma.com.mt/en/events/americas.
October 4-7, 2021: Global Gaming Expo (G2E 2021), Sands Expo and Convention Center, Las Vegas, NV. The casino industry's largest and most important conference and trade show. Produced by Reed Exhibitions. For more information, visit https://www.globalgamingexpo.com.
November 18-19, 2021: International Lottery Play Summit, Shanghai, China. For more information visit https://www.eventus-international.com/ilps.
December 2-3, 2021: CIC Chile iGaming, Sun Monticello Casino & Hotel, Chile. Produced by Eventus International. For more information, visit https://www.eventus-international.com/chile-igaming
December 13-14, 2021: NCLGS Summer 2021 Meeting, InterContinental, Chicago, Il. Produced by Spectrum Gaming Group. For more information, visit NCLGS.org. Contact [email protected] for sponsorship information. For legislative membership contact [email protected].
March 22-23, 2022: SIGMA Africa, Cape Town, South Africa. For more information visit https://www.sigma.com.mt/en/events/africa.
