IN THIS ISSUE: OCTOBER 2017
FOCUS ON THE PLAYER For IGT to remain one of the most dominant slot manufacturers in the industry, Renato Ascoli says players should lead every innovationGLOBAL GAMES 2017: PART I Our annual review of the best in the slot sectorGLOBAL GAMES 2017: PART II The second part of our annual review of the best in slots for 2017ALL EYES ON CHINA The most sought-after gambler in Asia is Chinese. But how do you get your message out in a country where gambling—and marketing gambling—is illegal?NEW NAME, NEW DIRECTION Stars Group diversifying poker with casino and sports PAMPERING, PURCHASING AND PARTYING More opportunity for increased revenue
The Agenda
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Incrementally Yours
“Incremental revenue” has become the new buzzword about increasing your earnings
PODCASTS
Columns
AGA
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Leading the Charge
AGA files amicus brief in support of New Jersey’s sports betting challenge
Fantini's Finance
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Storm Warnings
What do tropical storms, dividends and an up-and-coming company have in common?
Frankly Speaking
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Keynotes and Cash Grabs
Busting it with Dave, pinball machines and Stephen King
Table Games
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Behind The Scenes
Making a game a success depends on a team of people, not just one inventor
Global Gaming Women
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Learning At All Levels
Extensive programs help advance the cause of women in gaming
Technology
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Data-Driven Decision-Making
With the millions of bits of data, how do you make good choices for F&B?
Operations
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The Millennial Problem Revisited
Are rising room rates already impacting gambling budgets and visitor volumes?
Marketing
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The Pillars of a VIP Experience
How to maximize brand, environment, experience, and culture in your casino
Gaming & Technology Awards
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Winners Announced for 17th Annual GGB Gaming & Technology Awards
Record number of nominations demonstrates that the awards are truly considered the “Best of the Best"
Features
Focus on the Player
For IGT to remain one of the most dominant slot manufacturers in the industry, Renato Ascoli says players should lead every innovation
Growing Pains
Arizona sees gambling expansion in wake of Glendale dispute
Cash in Hand
Putting money in your players’ pockets can be the key to success
Pampering, Purchasing and Partying
More opportunity for increased revenue
New Name, New Direction
Stars Group diversifying poker with casino and sports
All Eyes on China
The most sought-after gambler in Asia is Chinese. But how do you get your message out in a country where gambling—and marketing gambling—is illegal?- See all GGB Features ➤
DEPARTMENTS
5 Questions More
David Schwartz
Director, Center for Gaming Research, University of Nevada, Las Vegas
Casino Communications More
Bill Boasberg
General Manager, MGM National Harbor
iGAMES More
Cutting Edge More
Stick Shift or Automatic?
PRODUCT: Reflexive Rewards MANUFACTURER: Table Trac
Getting the Edge
Product: EdgeX Cabinet Manufacturer: Aristocrat Technologies
AGEM More
AGEM September 2017
Key Board of Directors Actions
