Know Thy Customer
Loyalty programs have evolved from logs of wagers, wins and losses into customized programs to reward and retain players.
IN THIS ISSUE: MAY 2022
KNOW THY CUSTOMER Loyalty programs have evolved from logs of wagers, wins and losses into customized programs to reward and retain players.THE LONG ROAD BACK Macau’s recovery from the pandemic is not imminent; it could take years.TYING THE KNOT Why there needs to be complete cooperation between corporate and property when deciding on marketing strategy.MONEY PIT What strategies will be effective to achieve success in the sports betting market?LABOR PAINS The Covid pandemic put millions out of work. Two years after the shutdown, some people are still not rushing back to the job.KEEP ON GIVING High-profile gifts have long been a part of the casino promotional landscape, and the practice is growing in unexpected ways.
Features More
The Long Road Back
Macau’s recovery from the pandemic is not imminent; it could take years.
Tying the Knot
Why there needs to be complete cooperation between corporate and property when deciding on marketing strategy.
Money Pit
What strategies will be effective to achieve success in the sports betting market?
Labor Pains
The Covid pandemic put millions out of work. Two years after the shutdown, some people are still not rushing back to the job.
The Agenda
Thanks for the Memories
Nostalgia for mob-era Las Vegas often overlooks the darkness beneath the glamour. The nation's largest gaming town is better now than it ever was.
PODCASTS
GGB Podcasts sponsored by Konami
GAMING SUPPLIER SHOWCASE
Light & Wonder's Kascada Dual Screen Slot Cabinet
We catch up with Light & Wonder on their new Kascada Dual Screen slot cabinet and some of the innovative games that go with it.
Ainsworth's Ultimate China Gold
We join Ainsworth on the floor of the Indian Gaming Tradeshow & Convention to discuss their latest offering, Ultimate China Gold.
COLUMNS
American Gaming Association
Smashing ESG
When it comes to sustainability, diversity and responsible operations, the gaming industry is hitting its marks
Fantini's Finance
Earning Respect
While casino financials have been good, when can we expect the return of convention and international visitors?
Frankly Speaking
Big Money, Big Luck
An unexpected cocktail, going batty on the Boardwalk and beginners luck.
Making My Point
The Rest of the Story
We think we know the truth about certain events, but maybe not…
FEATURES
Know Thy Customer
Loyalty programs have evolved from logs of wagers, wins and losses into customized programs to reward and retain players.
Keep on Giving
High-profile gifts have long been a part of the casino promotional landscape, and the practice is growing in unexpected ways.
Labor Pains
The Covid pandemic put millions out of work. Two years after the shutdown, some people are still not rushing back to the job.
Money Pit
What strategies will be effective to achieve success in the sports betting market?
Tying the Knot
Why there needs to be complete cooperation between corporate and property when deciding on marketing strategy.
The Long Road Back
Macau’s recovery from the pandemic is not imminent; it could take years.
DEPARTMENTS
5 Questions More
Tom O’Brien
President, Aristocrat, Americas & EMEA
Casino Communications More
Richard St. Jean
Chief Operating Officer, Morongo Casino Resort & Spa
New Game Review More
Big Fish Grand
Aristocrat Gaming
Lucky Stars
Ainsworth Game Technology
Money Party Link: Sizzling Hot, Roaring Forties
Novomatic Americas
Cutting Edge More
Tailor-Made Sportsbooks
PRODUCT: GAN Sports • MANUFACTURER: GAN
Hardware Impact
PRODUCT: IMPACT 49 Slot Platform • MANUFACTURER: Eclipse Gaming Systems
Emerging Leaders More
Outside the Comfort Zone
Russell Mifsud, Director and Head of Gaming, KPMG Malta
The Pursuit of Success
Gretchen Holzhauser, Vice President of Human Resources, Scarlet Pearl Casino Resort
The Medicine of Slots
David Stone, Director of Sales, Canada, Incredible Technologies
May 12-13, 2022: IgamingNEXT Conference, The Convene, 117 West 46th Street, New York City. Presented by Spectrum Gaming Capital. For more information,https://igamingnext.com/nyc22..
May 23-27, 2022: Kambi's Festival of Sportsbook, online sports sessions sponsored by Kambi. For more information, https://www.kambi.com/festival..
May 24-26, 2022: CasinoBeats Summit, iGaming Development, Innovation & Strategy. Intercontinental, Malta. Presented by SBC Events. For more information, https://sbcevents.com/casinobeats-summit.
June 6-9: SiGMA Americas, Toronto, Ontario. Produced by SiGMA. For more information, visit SiGMA.world/Americas.
June 7-9, 2022: Betting on Sports Europe, Stamford Bridge, London. Presented by SBC Events. For more information, https://sbcevents.com/betting-on-sports-europe.
June 7-9: Canadian Gaming Summit, Metro Toronto Convention Centre, Toronto, Ontario, Canada. Produced by the Canadian Gaming Association. For more information, visit CanadianGamingSummit.com
June 20-22: NW Indian Gaming Conference & Expo 2022, Little Creek Casino Resort, Kamilche, Washington. Produced by the Northwest Indian Gaming Association. For more information, visit WashingtonIndianGaming.org.
June 27-29, 2022: International Gaming Summit (IAGA), Fairmont Copley Plaza, Boston, MA. The International Association of Gaming Advisors will hold its 39th Annual Gaming Summit. For more information, https://www.theiaga.org/2022-gaming-summit..
July 5-8: iGB Live! 2022, RAI Amsterdam, The Netherlands. Produced by iGaming Business. For more information, visit iGBLive.com.
July 7-10, 2022: NCLGS Summer Meeting, Westin Copley Place, Boston, MA. Produced by Spectrum Gaming Group. For more information, https://www.nclgs.org.
July 12-13, 2022: Casino Marketing & Technology Conference, South Point Hotel Casino & Spa, Las Vegas, NV. Produced by Bet Raving Knows. For more information, https://casinomarketingtech.com.
July 12-14, 2022: SBC Summit North America, Meadowlands Exposition Center. The SBC Summit North America conference and expo will bring together all the major players in the fast-growing North American sports betting and igaming industry for two days of discussions, business meetings, and networking. Presented by SBC Events. For more information, https://sbcevents.com/sbc-summit-north-america.
July 25-27: ASEAN Gaming Summit, Shangri-La at the Fort, Manila, Philippines. Produced by Asia Gaming Brief. For more information, visit AESEANGaming.com.
July 27-29, 2022: SPiCE Sri Lanka (Strategic Platform for iGaming Conference & Exhibition), Colombo, Sri Lanka. Produced by Eventus International. For more information, visit sportsbettingevents.com.
August 9-11, 2022: OIGA Conference and Tradeshow, Cox Business Convention Center, Tulsa, Oklahoma. Produced by Oklahoma Indian Gaming Association. For more information visit OIGA.org.
August 9-11, 2022: Australasian Gaming Expo, ICC Sydney, Darling Harbour, Sydney, Australia. For more information, visit austgamingexpo.com.
August 15-17, 2022: The Racing and Gaming Conference at Saratoga, Saratoga Hilton, Saratoga Springs, NY. Presented by Tinhorn Productions and Spectrum Gaming Group. For more information, visit: https://racingandgamingsaratoga.com.
August 24-26, 2022: G2E Asia 2022, Marina Bay Sands, Singapore. Produced by Reed Exhibitions and the American Gaming Association. For more information, visit www.g2easia.com.
September 12-15, 2022: 23rd Annual TribalNet Conference & Tradeshow, Grand Sierra Resort & Casino, Reno, NV. Produced by TribalHub. For more information, visit www.tribalnetconference.com.
September 20-22, 2022: SBC Summit Barcelona, Fira Barcelona Montjuïc. The SBC Summit Barcelona conference and exhibition is where sports betting and igaming operators, affiliates, suppliers, and regulators from around the world gather to meet, exchange knowledge and ideas, and do business. Presented by SBC Events. For more information, https://sbcevents.com/sbc-summit-barcelona.
September 21-23, 2022: 25th East Coast Gaming Congress & NexGen Gaming Forum, Hard Rock Hotel and Casino Atlantic City, NJ. For more information, visit www.ecgc.us.
September 23, 2022: Council on Compulsive Gambling of New Jersey 40th Annual Statewide Conference, virtual conference. For more information, visit https://800gambler.org/about-us.
October 10-13, 2022: G2E 2022, The Venetian Expo, Las Vegas, NV. Join the Global Gaming Community at Global Gaming Expo 2022. Produced by Reed Exhibitions and the American Gaming Association. For more information, visit www.globalgamingexpo.com.
October 18-20, 2022: SBC Summit CIS, International Convention Center, Parkovy, Kiev. The premier event for betting and gaming in the CIS region. Presented by SBC Events. For more information, https://sbcevents.com/sbc-summit-cis.
November 1-3, 2022: SBC Summit Lain America, Miami, Fl. Latin America’s Senior Executive Betting and Gaming Summit. Presented by SBC Events. For more information, https://sbcevents.com/en/sbc-summit-latinoamerica..
November 14-18, 2022: SiGMA Europe, MFCC, Malta. For more information visit https://sigma.world/europe.
February 7-9, 2023: ICE London, . Produced by Clarion Gaming. For more information visit https://www.icelondon.uk.com/welcome.
February 27-March 1, 2023: Casino Esports Conference, . Produced by Fox Marketing, LLC. For more information visit www.casinoesportconf.com..
May 23-27, 2022: Kambi's Festival of Sportsbook, online sports sessions sponsored by Kambi. For more information, https://www.kambi.com/festival..
May 24-26, 2022: CasinoBeats Summit, iGaming Development, Innovation & Strategy. Intercontinental, Malta. Presented by SBC Events. For more information, https://sbcevents.com/casinobeats-summit.
June 6-9: SiGMA Americas, Toronto, Ontario. Produced by SiGMA. For more information, visit SiGMA.world/Americas.
June 7-9, 2022: Betting on Sports Europe, Stamford Bridge, London. Presented by SBC Events. For more information, https://sbcevents.com/betting-on-sports-europe.
June 7-9: Canadian Gaming Summit, Metro Toronto Convention Centre, Toronto, Ontario, Canada. Produced by the Canadian Gaming Association. For more information, visit CanadianGamingSummit.com
June 20-22: NW Indian Gaming Conference & Expo 2022, Little Creek Casino Resort, Kamilche, Washington. Produced by the Northwest Indian Gaming Association. For more information, visit WashingtonIndianGaming.org.
June 27-29, 2022: International Gaming Summit (IAGA), Fairmont Copley Plaza, Boston, MA. The International Association of Gaming Advisors will hold its 39th Annual Gaming Summit. For more information, https://www.theiaga.org/2022-gaming-summit..
July 5-8: iGB Live! 2022, RAI Amsterdam, The Netherlands. Produced by iGaming Business. For more information, visit iGBLive.com.
July 7-10, 2022: NCLGS Summer Meeting, Westin Copley Place, Boston, MA. Produced by Spectrum Gaming Group. For more information, https://www.nclgs.org.
July 12-13, 2022: Casino Marketing & Technology Conference, South Point Hotel Casino & Spa, Las Vegas, NV. Produced by Bet Raving Knows. For more information, https://casinomarketingtech.com.
July 12-14, 2022: SBC Summit North America, Meadowlands Exposition Center. The SBC Summit North America conference and expo will bring together all the major players in the fast-growing North American sports betting and igaming industry for two days of discussions, business meetings, and networking. Presented by SBC Events. For more information, https://sbcevents.com/sbc-summit-north-america.
July 25-27: ASEAN Gaming Summit, Shangri-La at the Fort, Manila, Philippines. Produced by Asia Gaming Brief. For more information, visit AESEANGaming.com.
July 27-29, 2022: SPiCE Sri Lanka (Strategic Platform for iGaming Conference & Exhibition), Colombo, Sri Lanka. Produced by Eventus International. For more information, visit sportsbettingevents.com.
August 9-11, 2022: OIGA Conference and Tradeshow, Cox Business Convention Center, Tulsa, Oklahoma. Produced by Oklahoma Indian Gaming Association. For more information visit OIGA.org.
August 9-11, 2022: Australasian Gaming Expo, ICC Sydney, Darling Harbour, Sydney, Australia. For more information, visit austgamingexpo.com.
August 15-17, 2022: The Racing and Gaming Conference at Saratoga, Saratoga Hilton, Saratoga Springs, NY. Presented by Tinhorn Productions and Spectrum Gaming Group. For more information, visit: https://racingandgamingsaratoga.com.
August 24-26, 2022: G2E Asia 2022, Marina Bay Sands, Singapore. Produced by Reed Exhibitions and the American Gaming Association. For more information, visit www.g2easia.com.
September 12-15, 2022: 23rd Annual TribalNet Conference & Tradeshow, Grand Sierra Resort & Casino, Reno, NV. Produced by TribalHub. For more information, visit www.tribalnetconference.com.
September 20-22, 2022: SBC Summit Barcelona, Fira Barcelona Montjuïc. The SBC Summit Barcelona conference and exhibition is where sports betting and igaming operators, affiliates, suppliers, and regulators from around the world gather to meet, exchange knowledge and ideas, and do business. Presented by SBC Events. For more information, https://sbcevents.com/sbc-summit-barcelona.
September 21-23, 2022: 25th East Coast Gaming Congress & NexGen Gaming Forum, Hard Rock Hotel and Casino Atlantic City, NJ. For more information, visit www.ecgc.us.
September 23, 2022: Council on Compulsive Gambling of New Jersey 40th Annual Statewide Conference, virtual conference. For more information, visit https://800gambler.org/about-us.
October 10-13, 2022: G2E 2022, The Venetian Expo, Las Vegas, NV. Join the Global Gaming Community at Global Gaming Expo 2022. Produced by Reed Exhibitions and the American Gaming Association. For more information, visit www.globalgamingexpo.com.
October 18-20, 2022: SBC Summit CIS, International Convention Center, Parkovy, Kiev. The premier event for betting and gaming in the CIS region. Presented by SBC Events. For more information, https://sbcevents.com/sbc-summit-cis.
November 1-3, 2022: SBC Summit Lain America, Miami, Fl. Latin America’s Senior Executive Betting and Gaming Summit. Presented by SBC Events. For more information, https://sbcevents.com/en/sbc-summit-latinoamerica..
November 14-18, 2022: SiGMA Europe, MFCC, Malta. For more information visit https://sigma.world/europe.
February 7-9, 2023: ICE London, . Produced by Clarion Gaming. For more information visit https://www.icelondon.uk.com/welcome.
February 27-March 1, 2023: Casino Esports Conference, . Produced by Fox Marketing, LLC. For more information visit www.casinoesportconf.com..
