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Know Thy Customer

Know Thy Customer

Loyalty programs have evolved from logs of wagers, wins and losses into customized programs to reward and retain players.
The Long Road Back

The Long Road Back

Macau’s recovery from the pandemic is not imminent; it could take years.
Tying the Knot

Tying the Knot

Why there needs to be complete cooperation between corporate and property when deciding on marketing strategy.
Money Pit

Money Pit

What strategies will be effective to achieve success in the sports betting market?
Labor Pains

Labor Pains

The Covid pandemic put millions out of work. Two years after the shutdown, some people are still not rushing back to the job.
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The Agenda

BY ROGER GROS, PUBLISHER

Thanks for the Memories

Nostalgia for mob-era Las Vegas often overlooks the darkness beneath the glamour. The nation's largest gaming town is better now than it ever was.
GGB Podcast

GAMING SUPPLIER SHOWCASE

Ainsworth's Ultimate China Gold

Ainsworth's Ultimate China Gold

We join Ainsworth on the floor of the Indian Gaming Tradeshow & Convention to discuss their latest offering, Ultimate China Gold.

COLUMNS

American Gaming Association

Smashing ESG

When it comes to sustainability, diversity and responsible operations, the gaming industry is hitting its marks

Fantini's Finance

BY FRANK FANTINI

Earning Respect

While casino financials have been good, when can we expect the return of convention and international visitors?

Frankly Speaking

BY FRANK LEGATO

Big Money, Big Luck

An unexpected cocktail, going batty on the Boardwalk and beginners luck.

Making My Point

FEATURES

Know Thy Customer

Know Thy Customer

Loyalty programs have evolved from logs of wagers, wins and losses into customized programs to reward and retain players.
Keep on Giving

Keep on Giving

High-profile gifts have long been a part of the casino promotional landscape, and the practice is growing in unexpected ways.
Labor Pains

Labor Pains

The Covid pandemic put millions out of work. Two years after the shutdown, some people are still not rushing back to the job.
Money Pit

Money Pit

What strategies will be effective to achieve success in the sports betting market?
Tying the Knot

Tying the Knot

Why there needs to be complete cooperation between corporate and property when deciding on marketing strategy.
The Long Road Back

The Long Road Back

Macau’s recovery from the pandemic is not imminent; it could take years.
► See all GGB Features

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Hardware Impact

Hardware Impact

PRODUCT: IMPACT 49 Slot Platform • MANUFACTURER: Eclipse Gaming Systems

Emerging Leaders More