William Hill Scores Virgin Hotels Las Vegas Sports Betting Deal

Curio Collection by Hilton has announced William Hill will take control of the retail sportsbook inside its Virgin Hotels Las Vegas property.

Pending regulatory approvals, Virgin Hotels Las Vegas will make the switch to William Hill later this year. The operator said players will have access to a more diverse sports betting experience.

This expanded service will include both in-person wagering and the ability for customers to sign up for mobile sports betting. Players will be able to place prop bets, same-game parlays and super parlays, as well as make use of a live cash out option.

In addition, customers at the sportsbook will be able to view live sports events, including NFL games.

Virgin Hotels Las Vegas to Elevate Sports Betting Experience

Cliff Atkinson, president of Virgin Hotels Las Vegas, said working with William Hill will “elevate” the sportsbook experience for customers at the property.

“William Hill is the right strategic partner, given its track record of providing an unmatched retail and mobile sports betting experience in Nevada,” Atkinson said. “This transition allows us to redefine our sportsbook and align it more closely with the dynamic energy and innovation synonymous with our resort.”

William Hill Nevada operates as part of Caesars Digital. Dan Shapiro, senior vice president and chief development officer for William Hill, also talked up the potential of the new deal.

“Our sports betting product offering in Nevada stands apart,” Shapiro said. “It will help attract new guests to the property as we work closely with the Virgin team.

“For the first time, Virgin Hotels Las Vegas guests will be able to sign up for mobile sports betting via the William Hill Nevada app and make cash transactions on-site, delivering a seamless experience.”