GGB is committed to providing updated news and analysis on our weekly news site, GGBNews.com.

Aristocrat to Enter HHR Market

Aristocrat to Enter HHR Market

Aristocrat Gaming and Churchill Downs Incorporated (CDI) have entered into a long-term agreement that will bring Aristocrat’s player-favorite games to the rapidly expanding historical horse racing (HHR) machine market via a partnership with Ainsworth Game Technology.

Aristocrat’s newly engineered historical horse racing machines will operate on Ainsworth’s proprietary HHR system, featuring popular Aristocrat brands including Buffalo, Wild Lepre’Coins and others exclusively on its award-winning MarsX family of cabinets.

Aristocrat’s HHR games will appear across CDI locations in Kentucky, including Derby City Gaming, Oak Grove Racing, Gaming & Hotel, Newport Racing & Gaming, and Turfway Park Racing & Gaming when it opens in 2022.

“Aristocrat is a leader in offering the top games in the industry, and we’re ecstatic to add their top games to our HRM locations,” said Austin Miller, senior vice president of gaming operations for CDI. “Their innovation as it relates to content and hardware will allow us to expand our game offerings and attract their loyal customer base.”

Ainsworth Chief Commercial Officer Deron Hunsberger added, “We are excited to be offering Aristocrat’s player-favorite titles on our system. In the two years since Ainsworth launched its system with about 1,000 games in Kentucky, we have continually worked to provide additional game options to CDI and its players.”

Aristocrat enjoys a long-term partnership with CDI through providing Class III games and systems solutions for all CDI casinos.

    Recent Feature Articles

  • Funding the Future

    Gary Ellis’ vision of a cashless casino ecosystem with Marker Trax and Koin

  • Age of the ETG

    Electronic table games have grown from simple automated roulette machines into a genre that is steeped in innovation.

  • Online in Ontario

    Stakeholders deem Ontario a success, but also a work in progress.

  • Mixing It Up

    Developing slot floor strategies for emerging markets.

  • Gaming & Diversity: Staying the Course

    DEI has encountered big resistance of late. Here’s how gaming companies continue to build a fairer workplace.