The change of name and location is subject to approval of Amaya shareholders, who meet next month. In a conference call, CEO Rafi Ashkenazi said the changes are meant to embrace the company’s future and to recognize the loyalty customers have shown to the PokerStars brand. He also said the change will come after the company names a new chief financial officer to replace the retiring Daniel Sebag.
The changes reflect an effort by the company to redefine itself following a difficult year in which Baazov stepped down amid an insider trading scandal. Ashkenazi has since worked to improve the management team of the company and to pay down debt.