Rightlander Extends Partnership with Playtech
Affiliate marketing firm Rightlander announced the extension of its partnership with Playtech.
This will build on a relationship that has supported operators in navigating the complexities of online brand promotion since 2019.
The integration brings Rightlander’s affiliate monitoring and compliance capabilities into Playtech’s broader partner ecosystem, giving operators a clearer, more reliable way to identify misleading advertising and audit affiliate activity, mitigating compliance risks early.
As affiliate marketing has expanded beyond traditional websites into social media, review platforms, paid search and sub-affiliate networks, the ecosystem has become increasingly fragmented, making it more challenging for operators to track messaging and understand exactly where their customers are coming from.
Rightlander’s tech handles the heavy lifting of web-crawling, flagging misleading ads and grabbing live evidence automatically. Instead of manual searching, compliance teams can jump straight to the high-risk violations that actually put their licenses on the line.
