Resorts World LV Names Dima M. Howard Executive Marketing VP

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Resorts World Las Vegas has appointed Dima M. Howard as executive vice president of Europe. A seasoned executive with more than 20 years of experience in luxury hospitality and casino marketing, Howard brings deep expertise in international market development, VIP engagement and high-value relationship management across Europe, the Middle East, Asia and the Americas.

Howard joins Resorts World Las Vegas after a distinguished tenure at MGM Resorts International, where she most recently served as executive vice president of Europe and Middle East marketing. During her time with MGM, she led international marketing strategies supporting iconic properties including Bellagio, ARIA, The Mansion, Skylofts and The Cosmopolitan of Las Vegas, contributing to a continuous increase in annual revenues.

In her new role, Howard will oversee international marketing initiatives with a focus on strategic growth, database development and VIP relationships. Her responsibilities include expanding global market presence, strengthening independent agent networks and supporting revenue optimization through data-driven marketing strategies, while ensuring compliance with gaming regulations across international jurisdictions.