Novomatic First Gaming Company to Land ‘Certified Brand’ status
The Novomatic brand has successfully achieved certification in accordance with the international ISO 20671 standard, “Brand Evaluation—Principles and Fundamentals,” and has been awarded the prestigious “Certified Brand” seal.
This makes Novomatic the first gaming technology company worldwide whose brand has been comprehensively appraised on the basis of this internationally standardized evaluation model.
The certification process is based on a structured and transparent assessment framework that evaluates brand strength and long-term development potential. In line with ISO standards, key aspects of Novomatic’s corporate and brand management in Austria were analyzed, including innovation capability, quality standards, service orientation, market performance, and the brand’s impact on customers, partners and stakeholders.
The assessment also covered brand protection and market and trend analyses, as well as transparent reporting and governance processes.
