Marker Trax, Koin Appoint Tiffany McGrath as Chief Marketing Officer
Marker Trax and Koin, digital payment solution providers for gaming, lifestyle and entertainment, announced the appointment of Tiffany McGrath as its chief marketing officer. In this expanded role, McGrath will lead marketing, brand, communications, and go-to-market execution across both Marker Trax and Koin, continuing to advance the two complementary brands with a shared focus on enhancing how consumers pay, play, and fund their gaming and entertainment.
McGrath previously served as senior vice president of corporate communications for Koin, overseeing the company’s marketing, brand and communications strategies and initiatives. In her new role, McGrath will lead strategic marketing, positioning, corporate communications, product marketing, customer engagement, and aligning marketing initiatives to support business growth across Marker Trax’s casino credit solution and Koin’s digital payments platform.
Since joining Koin in 2023 during its early growth phase, McGrath has been instrumental in building the company’s brand foundation. She led key brand development, messaging, communications and market-launch initiatives that helped differentiate Koin in a complex and highly regulated category.
