Chris Abraham, Chief Marketing Officer, Grand Sierra Resort
In this episode, we sit down with Chris Abraham, chief marketing officer of Reno’s Grand Sierra Resort, to talk about his east-west career migration, the evolution of the GSR and its grand arena expansion project.
Since opening in 1978 as the MGM Grand, the Grand Sierra Resort has been something of a troubled jewel in the Reno market. But when Alex Muruelo saved it from bankruptcy after the Great Recession, the massive property finally got the care and investment it needed to flourish. Now, the GSR is embarking on a $1 billion multi-phase expansion centered around a new arena, and Chief Marketing Officer Chris Abraham is helping to shepherd the property into its next phase of growth. Abraham spoke with GGB’s Jess Marquez in his office in September.
