GGB’s annual 10 Trends identify what to expect in the new year.
As the gaming industry continues to evolve, so do the trends and expectations for each new year. In this, our 16th edition of “10 Trends,” our editors, with help from our Editorial Advisory Board, present 10 trends that can shape the industry in 2026.
The events of the past year have shaped what could be the most important trends for 2026. Matt Rybaltowski examines what could be next year’s ramifications of the recent anti-money laundering issues in Las Vegas, and possible bans on conllege player props in sports betting. Robin Harrison examines industry reactions to the rise of illegal betting markets.
Higher taxes and potential regulatory restrictions stand to seriously affect iGaming and sports betting markets. Patrick Evans examines this issue. Frank Legato examines the dominant trends in slot game design, and the recent mergers and acquisitions by private equity firms.
Other trends involve operator crises in the U.K., regulation in iGaming, and non-gaming attractions in Macau.
We hope our examination of trends for the coming year will help you plan out your business model in a proactive manner.
1. The Tax Wars Some state legislators looking for revenue see gaming as the golden goose. Can they squeeze more from it without killing it?
6. Sports Betting Integrity Prosecutors, lawmakers and sports authorities are taking on illegal sports gambling at the federal and state levels and beyond.
8. Is the U.K. Market in Crisis? Tax hikes, a statutory levy and a harsher stance on supplier licensing are causing upheaval in the U.K. gaming industry.
9. Is the Sky Falling? The illegal market is an ever-present threat. 2026 will show whether stakeholders can keep it contained, or whether the balance tips in favor of the black market.
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