Morris Mohawk Gaming Group has licensed the Bodog.eu domain name from brand owner BodogBrand.com. The group plans to drop its Bodog.com domain when the transition to Bodog.eu is completed.
The move is part of Morris Mohawk’s international expansion plans, according to iGamingBusiness.
Alwyn Morris, CEO of Morris Mohawk, said, “The experience of history tells us not to stand still, and we feel this more global domain will appeal more directly to the new markets we plan to enter.
“We did the deal with BodogBrand.com for the .eu domain last year, but are ready to cut over globally now.
“Like many in the gaming world, we will be looking at Asia very closely, and there are many markets that Bodog88.com, the brand’s Asia-facing licensee, is not interested in.
“We also have our eyes on some exciting market opportunities in Latin America.”