Resorts World Las Vegas last month announced the selection of Konami Gaming, Inc. as its exclusive gaming system management partner.
Konami’s award-winning Synkros system will streamline, manage and optimize the $4.3 billion resort’s gaming operations by converting meaningful data into actionable information. The system will provide the resort with powerful marketing, communications and tracking tools, designed to increase player engagement through individually customized incentives. It will assess and optimize real-time casino performance through detailed reporting and visual analytics, and manage accounting, slot and table operations, among other capabilities.
Scheduled to open in summer 2021, Resorts World Las Vegas will be the first resort on the Las Vegas Strip to integrate the full suite of tools available through Synkros’ comprehensive enterprise software license throughout its 110,000-square-foot, next-generation casino floor.
Through the partnership, Resorts World Las Vegas and Konami will collaborate to bring a complete array of marketing solutions to the property, including first-to-market technology, while simultaneously enhancing the player experience through key benefits, including cashless wagering, mobile account management, loyalty and bonus awards and more.
“Reinventing the hospitality experience in Las Vegas means enhancing our service measures and boosting customer engagement through every touch point of the Resorts World Las Vegas experience, including gaming,” said Scott Sibella, president of Resorts World Las Vegas. “Through this partnership with Konami and the implementation of Synkros, we will have the ability to connect with players in real time, to provide the most cutting-edge, personalized gaming experience.”