With many of the large and small Southern California casinos opening within the last two weeks, the same can’t be said for casinos in Northern California, give or take a few. At the Sherwood Valley Casino, General Manager Michael Broderick says the tribe has taken extra care in preparing for reopening. The tribe plans to test every employee for Covid-19 and institute what has become some of the industry standards—limited capacity, deactivated slot machines, masks, frequent cleaning and more. Broderick explains what the casino means to the tribe and why they are taking these extraordinary steps even though they need the revenue produced by the casino to fund government services to tribal members. Broderick is known for his innovative marketing campaigns but says at this point the principal things you can promise customers is health and safety. He spoke with GGB Publisher Roger Gros from his casino office in Willits, California last week.
General Manager, Sherwood Valley Casino