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Michael Broderick

General Manager, Sherwood Valley Casino

Michael Broderick

With many of the large and small Southern California casinos opening within the last two weeks, the same can’t be said for casinos in Northern California, give or take a few. At the Sherwood Valley Casino, General Manager Michael Broderick says the tribe has taken extra care in preparing for reopening. The tribe plans to test every employee for Covid-19 and institute what has become some of the industry standards—limited capacity, deactivated slot machines, masks, frequent cleaning and more. Broderick explains what the casino means to the tribe and why they are taking these extraordinary steps even though they need the revenue produced by the casino to fund government services to tribal members. Broderick is known for his innovative marketing campaigns but says at this point the principal things you can promise customers is health and safety. He spoke with GGB Publisher Roger Gros from his casino office in Willits, California last week.

Roger Gros is publisher of Global Gaming Business, the industry's leading gaming trade publication, and all its related publications. Prior to joining Global Gaming Business, Gros was president of Inlet Communications, an independent consulting firm. He was vice president of Casino Journal Publishing Group from 1984-2000, and held virtually every editorial title during his tenure. Gros was editor of Casino Journal, the National Gaming Summary and the Atlantic City Insider, and was the founding editor of Casino Player magazine. He was a co-founder of the American Gaming Summit and the Southern Gaming Summit conferences and trade shows. He is the author of the best-selling book, How to Win at Casino Gambling (Carlton Books, 1995), now in its fourth edition. Gros was named "Businessman of the Year" for 1998 by the Greater Atlantic City Chamber of Commerce, and received the Lifetime Achievement Award from the American Gaming Association in 2012.

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