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Bring Your Own Device


Bring Your Own Device

The U.S. casino industry has faced new challenges in recent months. However, in embracing sports betting with an experienced B2B provider, operators across the country can give themselves the best possible chance of meeting these challenges, setting themselves on the path to both recovery and resurgence.

With the need for social distancing set to remain for some time, casinos could look to encourage the wider use of mobile devices on their premises to facilitate an experience that is both both engaging and safe.

It is here that Kambi’s Bring Your Own Device (BYOD) technology can be leveraged to allow for an easy and exciting on-property sports betting experience conducted in a safe and contactless manner.

The technology enables bettors to view lines and construct bets anywhere, generating a QR code which can be scanned at the counter or Kambi kiosk, placing their wagers without coming into contact with any surfaces.

Some of Kambi’s partners are seeing up to 40 percent of on-property bets being placed using the technology, underlining its ability to protect betting volumes while allowing sports wagering to be conducted in a safe manner which keeps physical touchpoints to a minimum.

Furthermore, long queues can run the risk of putting bettors off, especially when they have the option to bet their money elsewhere on the casino floor. Alongside the Kambi kiosk, the company’s BYOD reduces queueing and makes the sportsbook more inviting, quickening the player journey and thereby optimizing turnover.

The Kambi sportsbook has been proven to produce a sportsbook halo effect, increasing engagement with all aspects of the casino, which can be felt across the property. For example, at Kambi partner Penn National Gaming’s Hollywood Casino Lawrenceburg, revenues from table games have risen since the introduction of sports betting.

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