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Andrew Kreft

Executive Senior Principal / Director of Design, Lifescapes International, Inc.

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Andrew Kreft

Lifescapes International is a legendary company in gaming. When the Mirage was being designed, Steve Wynn turned to Lifescapes founder Don Brinkerhoff to design and build the famous volcano that attracted millions of visitors each year. Through the years, Lifescapes has been the go-to company when casinos consider their landscape architecture. Andy Kreft is the director of design for Lifescapes and he explains how a well thought out and designed concept can bring the outside in and create an environment that is not only pleasing to the eye but safe and secure in this difficult time. He spoke with GGB Publisher Roger Gros from his office in California in November.

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Roger Gros
Roger Gros is publisher of Global Gaming Business, the industry's leading gaming trade publication, and all its related publications. Prior to joining Global Gaming Business, Gros was president of Inlet Communications, an independent consulting firm. He was vice president of Casino Journal Publishing Group from 1984-2000, and held virtually every editorial title during his tenure. Gros was editor of Casino Journal, the National Gaming Summary and the Atlantic City Insider, and was the founding editor of Casino Player magazine. He was a co-founder of the American Gaming Summit and the Southern Gaming Summit conferences and trade shows. He is the author of the best-selling book, How to Win at Casino Gambling (Carlton Books, 1995), now in its fourth edition. Gros was named "Businessman of the Year" for 1998 by the Greater Atlantic City Chamber of Commerce, and received the Lifetime Achievement Award from the American Gaming Association in 2012.

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