Winning Guarantee

Kwiff, the super-charged sports betting service, has launched Flex, a new feature that lets players “flex” their Bet Builder bets by adding protection to one or more selections—so the bet can still win even if one or more selections fail.

Built in partnership with Tzeract, Flex marks a major step forward in giving players more choice over risk and reward. Unlike traditional accumulator insurance offers, Flex is not a promotion—it’s a fully integrated, customizable product feature available on any qualifying Bet Builder. Flex will initially be available for football Bet Builders, with a planned rollout to additional sports and classic fixture accumulators in the near future.

Products like Acca Shield only refund the stake when one leg loses, but Flex flips the script on how Bet Builders work. Players can pick how much protection (or flex) they want, so they stay in the hunt even when games don’t go to plan.

By boosting the amount of winning bets, encouraging larger Bet Builders, and delivering a more engaging journey, Flex strengthens kwiff’s position as one of the industry’s most progressive operators.

“Flex is a true differentiator that consolidates our position as an innovator in sports betting,” said Niklas Fallsjö, director of sportsbook at kwiff. “It’s built to give players the chance to still land a win even if one or more legs lose—all depending on how much they are looking to flex.

“This is a long-term product feature that improves the entire Bet Builder experience and will be rolled out throughout the kwiff platform over time.”

For more information, visit kwiff.com.