Sarah Procopio, CEO, Thrive Marketing Science

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AI is ruling the world today. It’s usage in the gaming industry, however, is more nuanced and complex. Personalized messages to customers can be very appealing or downright insulting if you don’t get it right. Sarah Procopio is an expert at AI and has been utilizing it for her clients at Thrive Marketing Science. She believes ethics and truthfulness are essential to guarantee success when communicating with customers and potential customers. She explains what needs to happen to create effective messages. She spoke with GGB Editor at Larger Roger Gros at G2E in Las Vegas last October.