Playtech Expands Solaya Group Partnership
Playtech announced the expansion of its partnership with Solaya Group, becoming the exclusive bingo provider for the operator’s U.K.-facing Zebra Bingo, Bingostars and Peachy Games brands.
The partnership, first established in 2024 through the delivery of casino content, continues to grow. After the successful launch of Zebra Bingo onto Playtech’s iBingo platform last year, the recent migrations of Bingostars and Peachy Games further strengthen the collaboration.
This expansion reinforces Playtech’s leadership in the U.K. bingo market, while providing Solaya Group with seamless access to Playtech’s network, including access to the largest B2B bingo liquidity pool and a wide range of popular networked rooms familiar to U.K. players. Both teams are working closely to tailor the product offering to Solaya Group’s extensive U.K. player base.
