Performance is the Payoff

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HBG Design

At HBG Design, a strong design concept is only half the equation; performance is the payoff. After recording a 20 percent revenue increase in the first two months following the opening of its $300 million expansion, Gun Lake Casino Resort in Wayland, Michigan has reached another milestone, with its hotel earning AAA Four Diamond status.

These achievements reinforce the value of an integrated resort experience, where gaming, hospitality, wellness, entertainment and signature amenities such as the Wawyé Oasis multipurpose pool and event atrium work together to strengthen market performance.

This September, HBG Design will celebrate the debut of Ho-Chunk Beloit Casino, a highly anticipated Wisconsin gaming and entertainment destination near the Illinois border. The project is expected to serve as a major economic and job creation driver for the region, expanding entertainment, dining and hospitality options for residents and travelers while advancing Ho-Chunk Nation’s long-term development vision.

Helping clients achieve business success is central to HBG Design’s approach to casino resort design. Ranked the No. 2 hospitality and entertainment design firm in the U.S. by Hotel Business, HBG brings 47 years of hotel and casino resort expertise and 100-plus architecture and interior design professionals across its offices in Memphis, Dallas and San Diego. The firm helps owners connect big-picture vision with practical development strategy, from long-term master planning to phased implementation, market positioning, operational planning and guest experience.

Across its portfolio, HBG Design aligns design strategy with development goals. Rain Rock Casino Resort in Northern California expands regional appeal by connecting gaming and hospitality with outdoor recreation, while Golden Mesa Casino Hotel raises the hospitality benchmark in the Oklahoma Panhandle with elevated guest rooms and suites inspired by the region’s mesas, prairies and contemporary character. HBG’s work reflects a shared commitment to creating destinations that perform for owners, guests, operations, and communities alike.

For more information, visit hbg.design.