Leap of Faith
Hector Langa, Business Development Manager, TaDa Gaming
Hector Langa, a native of Colatina, Brazil, made a huge leap in 2018 when he moved to Taiwan to attend college. As odd as it was to move halfway around the world, it was also fortunate, as Langa found his future career.
He chose to study international affairs and diplomacy, “to understand how countries communicate, navigate economics and conduct business with one another.”
Langa didn’t envision a professional life in the gaming world—Brazilian politics was more likely. But talking with a team from iGaming content provider TaDa Gaming changed his mind.
The team talked about their vision, projects and long-term goals. “I loved what I heard and decided to take a leap of faith,” he says. Today, as TaDa’s business development manager, he is responsible for driving international growth, identifying new market opportunities and establishing the “growth partner” business relationships that define TaDa’s B2B approach.
TaDa made inroads in a host of European countries this year. Among the most successful selling points Langa developed is a “glocalization” strategy—coupling the company’s global core mechanics with localized content. “We know that one size does not fit all,” he says.
TaDa takes a country’s distinct identity and builds it into games that resonate with local players. “We proved this model in Latin America with tailored titles like ‘Lucky Caramelo’ for Brazil and ‘Fortune Garuda 500’ for Mexico. We are applying that exact data-driven experience to Europe,” ensuring releases are instantly recognizable and deliver swift engagement and retention for partners, Langa explains. “Today, our games and unique fish-shooting titles are live in Greece and the Netherlands, alongside Belgium, Italy, Portugal, Romania, Spain, Sweden and the U.K.”
Next, the company expects to turn its sights to the U.S., using the same approach.
“The U.S. is absolutely a key strategic target for us. Our approach is to first secure licenses for regulated markets and then build a jurisdiction-specific roadmap based on local data to ensure a successful launch,” says Langa, who relaxes with video games, fishing and working out.
As part of its strategic roadmap, TaDa is now showcasing its offerings to the American market, including the recent exhibit at SBC Summit Americas in Florida in June. “We will highlight our immersive, multiplayer ‘Fortune Zombie’ shooting games, which are specifically aimed at U.S. player preferences,” says Langa.
While he has no set date to return to Colatina, he hopes to be back within five years, raising a family and still with TaDa Gaming managing and leading the LatAm team as expansion in the region continues.
Games must continually adapt to new trends, player styles and technological leaps. As image quality and graphic capabilities reach new heights, player expectations will rise with them, says Langa. “We can expect games to become significantly more immersive, interactive and visually stunning.”
