Joe Asher, Founder/CEO, Boomer’s Sportsbook
Joe Asher and a long and distinguished career in sports betting and horse racing. From his roots calling races at Delaware racetracks, he founded Brandywine Sports, which he sold to William Hill early in the sports betting boom in the U.S. He led William Hill through its entry into the country and later engineered the sale to Caesars Entertainment. Then he spent a few years at IGT, leading their sports book division. Now he’s launched Boomer’s Sportsbook, that is 100-percent Nevada-focused, offering a homegrown mindset that sets a new standard for value, authenticity and passion for sports. He spoke with GGB Editor at Large Roger Gros at his offices in Las Vegas in December.
