JCM Global Display Equips Firekeepers Poker Room

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JCM Global has completed installation of a new DSS CLEAR display at the poker room of FireKeepers Casino Hotel in Battle Creek, Michigan. The display now greets players as they enter the elevated poker experience. 

Poker News named the FireKeepers poker room one of the best poker rooms in the U.S., and the new CLEAR wall display outside of the poker room acts as a window, wall, and advertisement between the poker room and the casino floor, allowing players to see the action on both sides of the visual divider. The expansive CLEAR wall stretches an impressive 16.5 feet wide by 9 feet high and has a pixel pitch of 8mm for clear visibility from every angle. 

Content on the display ranges from the classic dogs playing poker scene to current poker promotions, including daily tournament action, the $1 Million Guaranteed MSPT (Mid-States Poker Tour) tournaments, and casino promotions and branding. 

The installation is the latest event in a longstanding technology relationship between JCM and FireKeepers. Currently, JCM’s iVIZION bill validator, GEN5 thermal printer, ICB Intelligent Cash Box system, and FUZION system are exclusively deployed across the casino floor.