Integrated Resorts = More Non-gaming Revenue

Written by

Share on social media

Multi-attraction integrated resorts (IRs) have doubled average guest stays from 2.3 days to 4.1 days and increased nongaming revenue share from 35 percent to 58 percent, reshaping profit models in the gaming market, according to research from Mordor Intelligence.

Marina Bay Sands in Singapore, for example, derives 65 percent of revenue from non-gaming amenities while sustaining high VIP win rates. Integrated resorts deliver larger tourism multipliers, higher employment and stronger foreign-currency inflows.

As more jurisdictions pivot to the IR model, global operators with proven resort blueprints are best positioned to scale, the research continues. IRs are the anchor around which the modern casino gaming market reorganizes.