First Time for Everything – First-Time Depositors Growth Rates

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The May edition of the Optimove Insights Americas Pulse Report, published by EGR in late June, featured a graph outlining the rate of first-time depositors for sports betting in the U.S. as compared to the rest of the world.

Using February as the baseline of 100 percent, the number of account openings in the U.S. fell by more than a third to 64 percent in May, which continued the downward trend that first started in April. This is mainly attributed to the fact that the NFL football and NCAA basketball seasons are both concluded by the end of March, marking the beginning of the slow period for U.S. sports.

Conversely, the ending of the Premier League season in the U.K. and big international soccer tournaments such as the UEFA European Championships and the CONMEBOL Copa América are big account generators elsewhere around the world. Virtually all global sports betting markets are expected to see increased account signups and handle during the 2024 Summer Olympic Games in Paris, which began July 26 and run through August 11.