Bally’s Rebrands Belle of Baton Rouge Casino

The newly-named property is set to open as planned before the end of 2025.

Bally’s Corporation has pressed ahead with plans to rebrand the Belle of Baton Rouge venue in Louisiana ahead of a new property opening in December.

The newly named Bally’s Baton Rouge Casino and Hotel will officially open inland in a few weeks’ time. It will replace the existing, nearby river-based casino in a multi-million-dollar project led by Bally’s.

Both the name change and opening remain subject to approval by the Louisiana Gaming Control Board, Business Report said. However, this is expected to be a formality, with the property set to open as planned before the end of 2025.

Baton Rouge to ‘Light Up’ Downtown area

Once open, the land-based property will feature 25,000sq ft of gaming space. This includes slot machines, a range of table games and a sportsbook with a number of betting kiosks.

Additional amenities include the ‘Dining Depot’ with various bars and restaurants, a bowling alley and luxury gaming lounges.

The adjacent hotel, which is also owned and operated by Bally’s is already open. The venue is home to 242 rooms, suites, a fitness center and VIP lounge.

Richard Cannon, general manager of Bally’s Baton Rouge Casino and Hotel, said the new venue will “light up” downtown.