Novomatic and Ainsworth Consolidate APAC Sales

Austria’s Novomatic AG and Australia-based Ainsworth Game Technology, which is majority-owned by Novomatic, recently announced a joint commercial and after-sales service agreement for the Asia-Pacific region.

Novomatic signed a non-exclusive distribution agreement with Ainsworth, whereby the Australian company will act as a sales and service unit for Novomatic products in the APAC region, including Australia and New Zealand.

Robert Dijkstra, Ainsworth’s newly appointed vice president of business development and sales, Asia Pacific, will represent both brands. For the five years prior to his new role, Dijkstra represented Novomatic in the Asia-Pacific region, working closely with Ainsworth.

Novomatic’s sales manager for Southeast Asia, Michael Barsin, joined Ainsworth on October 1, and continues to serve the region from his Hong Kong base, representing both brands.

The Novomatic product suite for the Asian region consists of leading slot machines, market-focused games and multi-game editions, ETGs, casino management and media systems, linked progressives and sports betting solutions. Ainsworth will launch its new suite of A-STAR cabinets into the region, further complementing its current portfolio of stand-alone, link progressive and multi-games.