GGB is committed to providing updated news and analysis on our weekly news site,

Las Vegas Sands Launches Diversity Initiative

Las Vegas Sands Launches Diversity Initiative

Las Vegas Sands Corp. announced a $400,000 investment in community organizations working to empower minority and ethnically diverse groups through Sands Cares, the company’s community engagement and charitable giving program. Through these partnerships, LVS is focused on helping the community address systemic racism and remove inherent barriers to advancement and opportunity.

The Sands Cares diversity community engagement strategy involves two priorities: education and mentorship to support youth and workforce empowerment; and advancing social justice through advocacy and awareness.

Organizations receiving funding in these areas include Nevada Partners, 100 Black Men Las Vegas, the Urban Chamber of Commerce Las Vegas, Hope for Prisoners, Mastering Mindsets Las Vegas, National Coalition of 100 Black Women, Inc. Las Vegas, and the Las Vegas Urban League.

“Since the race-related events of 2020 sparked a deeper and more passionate conversation about the impact of systemic racism in our society, we’ve taken a hard look at how our company can better address race issues and be a catalyst for positive change,” said Ron Reese, senior vice president of global communications and corporate affairs at Las Vegas Sands. “We’ve taken measured steps to listen to the needs and viewpoints of our team members and met with key leaders of organizations that empower diverse groups to better understand how we can help advance their initiatives and provide solutions.”

As part of the Sands Cares diversity community engagement strategy, the company is providing Nevada Partners with $250,000 in funding, one of the organization’s largest corporate donations to date, to address education and youth development in the West Las Vegas Promise Neighborhood. Funds will support literacy programs, a variety of youth camps and mentoring programs, and the soon-to-be-launched Youth Empowerment Center, which will offer opportunities in technology and the arts to advance youth education.