International Game Technology is moving into the internet “cloud.”
The company announced the “IGT Cloud” solution last month at its investor conference in New York. By placing game content on its proprietary internet cloud, casinos will be able to have access to the IGT game library seamlessly using land-based, mobile and online devices.
The IGT Cloud solution also will enable casinos to implement server-based gaming without the investment in a physical server for each property.
“IGT is leading the cloud computing transformation in gaming by offering operators innovative solutions to optimize their operations and casino floors,” said Chris Satchell, IGT’s chief technology officer. “Utilizing the IGT Cloud will let casino operators focus on what is important to them: players, games and performance.”
The IGT Cloud’s Software as a Service (SaaS) program offers initial private, secure IGT Cloud services that will enable casinos to manage game content using IGT Floor Manager to access what is the largest game library in the industry. The sbX Analytics module will empower casino operators to increase marketing productivity and maximize floor-wide performance with a variety of reporting tools.
The IGT Cloud solution is the result of a collaboration between IGT and CA Technologies.
The same day it announced the launch of the IGT Cloud, the company announced the debut of the IGT Cloud Partner Program, to market the technology shift with a key set of casino operators and CA Technologies. Spanning EMEA and Latin America, the IGT Cloud Partner Program includes Gala Coral, Olympic Casinos, Evian Casino and Codere.
Program partners will have access to private, secure IGT Cloud services which initially will allow casinos to manage game content using IGT Floor Manager and maximize floor-wide performance leveraging sbX Analytics.
“We are seeing the benefits of using IGT sbX to expand the player experience,” said Mark Sergeant, managing director of Gala Casinos. “With IGT Cloud, we will be able to efficiently accelerate the expansion of the sbX benefits to our properties and players.”
“IGT Casinolink casino management system has allowed us to manage the slot floors, table games and gaming operations at more than 60 casinos,” said Indrek Jurgenson, chief operating officer of Olympic Casino. “IGT Cloud will give us the powerful control of seamlessly analyzing and configuring our casino floors to meet evolving player demands.”
“With Codere properties throughout the world, we will be looking at IGT Cloud to provide distributed capabilities to remotely analyze, configure and optimize casino floors and provide new player experiences over time,” said Felipe Ludena, Codere’s chief information officer.
Union Gaming Group, in notes to investors after the IGT conference, gave the manufacturer good marks, saying the company’s core business is “healthy and improving,” and that the company “continues to invest in opportunities that support core business and drive growth.”
The note cited recent improvements in themes, its redesigned cabinet portfolio and enhanced game design as reasons investors should remain confident.