When Erika Nardini joined Barstool Sports in 2016, it was a small blog attracting a few fans in New England. Fast forward several years and fueled by the irreverent blogger David Portnoy, Barstool Sports became a phenomenon with millions of followers and fans across the country. When PASPA was eliminated in 2018, it was the opening Barstool Sports was waiting for. A year later, a joint venture with Penn National Gaming launched Barstool Sports into the sports betting business. Penn owns 36 percent of the company with options to buy the entire enterprise in the future. Nardini explains why that deal made sense and why the future is unlimited for Barstool Sports. She spoke with GGB Editor Frank Legato from her offices in New York City for inclusion in the 25 People to Watch feature in the January issue of GGB.
Chief Executive Officer, Barstool Sports