Building Something Completely New
“We’re not merely planning for today,” says General Commercial Gaming Regulatory Authority (GCGRA) Chief Executive Officer Kevin Mullally. “We’re building a foundation for the future.”
It’s a bold statement, but the GCGRA is a bold undertaking. Established in September 2023, it’s the first gambling regulator in the Middle East, responsible for building a thriving regulated market from scratch.
“In less than one year, we have developed a robust governance structure for the GCGRA and adopted a comprehensive regulatory framework for integrated resorts, the UAE Lottery, internet gaming, and sports wagering,” he says.
This is supported by a diverse team, comprising subject matter experts—equally split between men and women, of 19 nationalities—with experience spanning gaming regulation, compliance and financial services.
Mullally finds himself in a unique position, in that he’s had the opportunity to build a completely new regulatory model, rather than work under existing structures. This means he can draw from existing best practice—gained over a decade in the legislative branch, 13 years as a regulator, and 17 years in the private sector with Gaming Laboratories International—while finding ways to make it better.
“While we embrace proven regulatory practices, we also look for ways to improve the efficiency and effectiveness of traditional approaches,” he explains. This ultimately lets him take on the old adage that innovation moves faster than regulation can keep up by building “an adaptable, sustainable regulatory structure that facilitates rapid innovation.
“Our regulatory framework is comprehensive and forward-thinking, encompassing every type of gaming—whether based on chance, skill, or a combination of both,” he continues. “It provides ample opportunities for innovation while ensuring that no form of gaming goes unregulated.”
This, in turn, can explode another perception, that gaming lags three to five years behind the broader entertainment sector. “Our ambition is for UAE operators to lead the way, becoming global showcases for pioneering gaming technology. These breakthroughs won’t just transform gaming; they’ll redefine entertainment, and when a new concept emerges without existing technical standards, we’re ready to develop them.”
Few have the opportunity to take such a step into the unknown, and Mullally feels “incredibly fortunate” to be part of such a transformative process.
“Inspiration is all around me,” he adds. “I’m fortunate to work alongside a team of exceptional professionals who bring unparalleled expertise and passion to everything they do.
“Our board members have been instrumental in shaping a forward-thinking approach, especially in emphasizing responsible gaming and embedding it into the foundation of this new sector. Our operators are equally driven, demonstrating a strong commitment to leveraging technology and creativity to enhance the consumer experience.”
The market is already up and running, with The UAE Lottery’s inaugural draw held on December 14. The opening date of Wynn Al Marjan Island in Ras Al-Khaimah, the UAE’s first integrated resort, is approaching in Q1 2027. Going forward, Mullally promises a “deliberate” approach to further expansion.
“It’s crucial to phase the market introduction thoughtfully to ensure long-term success,” he says. “Great things take time, and we’re committed to innovating responsibly and laying a foundation for establishing new industry benchmarks.”
But for year one, few would disagree it’s off to a strong start.
