Casino Marketing Archives

Back to Basics: Social Marketing 101

By Marjorie Preston Fri, Aug 30, 2013

Forget about the finer points of social media marketing; some of the biggest casino companies haven't mastered the fundamentals.

Published in the September 2013 issue.

World-Class CRM

Mon, Oct 1, 2012

How all casinos can now relate to customers at any level

Published in the October 2012 issue.

The Tourism Connection

By Marshall Murdaugh Mon, Aug 27, 2012

Published in the September 2012 issue.

Will the Circle Be Unbroken?

By Jeff Jordan and Chuck Hahm Tue, Sep 27, 2011

Insights and innovations in casino closed-loop marketing

Published in the October 2011 issue.

The Dawn of Cotai

By Desmond Lam Thu, Mar 31, 2011

Growing the mass market has been the goal of the Macau government since opening up gaming in 2000

Published in the April 2011 issue.

Embrace Your Ugliness

Fri, Apr 30, 2010

Play on your own playing field, not one defined by your competitors

Published in the May 2010 issue.

Where Have The Customers Gone?

Fri, Apr 2, 2010

Understanding the reasons for customer inactivity

Published in the April 2010 issue.

Marketing in Troubled Times

Tue, Jan 5, 2010

How gaming's growth-and decline-is tied to the global economy

Published in the November 2008 issue.

Planning to Succeed

By Jeffrey Lowenhar Thu, Dec 24, 2009

Marketing research and the strategic casino business plan

Published in the January 2010 issue.

CRM: The Bumbling Continues

By Sudhir Kale Thu, Nov 12, 2009

Don't put the technology ahead of the marketing

Published in the November 2009 issue.

The New Normal

By Jeffrey Lowenhar Wed, Aug 5, 2009

Marketing research in tough economic times

Published in the August 2009 issue.

Stopping The Shrink

By Sudhir Kale Thu, Apr 9, 2009

Smart initiatives for turbulent times

Published in the April 2009 issue.

Asian Business Matters

By Thomas Lim Tue, Feb 3, 2009

Understanding cultural nuances will create success

Published in the February 2009 issue.

So You Need A New Casino Website

By Erin Jones Wed, Dec 3, 2008

Effective websites are possible - even for the computer novice

Published in the December 2008 issue.

A Great Business Opportunity

By Thomas Lim Tue, Oct 7, 2008

How to develop an effective Asian casino business strategy

Published in the October 2008 issue.