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Casino Marketing

Back to Basics: Social Marketing 101

By Marjorie Preston Fri, Aug 30, 2013

Forget about the finer points of social media marketing; some of the biggest casino companies haven't mastered the fundamentals.

Published in the September 2013 issue.

World-Class CRM

Mon, Oct 1, 2012

How all casinos can now relate to customers at any level

Published in the October 2012 issue.

The Tourism Connection

By Marshall Murdaugh Mon, Aug 27, 2012

Published in the September 2012 issue.

Will the Circle Be Unbroken?

By Jeff Jordan and Chuck Hahm Tue, Sep 27, 2011

Insights and innovations in casino closed-loop marketing

Published in the October 2011 issue.

The Dawn of Cotai

By Desmond Lam Thu, Mar 31, 2011

Growing the mass market has been the goal of the Macau government since opening up gaming in 2000

Published in the April 2011 issue.

Embrace Your Ugliness

Fri, Apr 30, 2010

Play on your own playing field, not one defined by your competitors

Published in the May 2010 issue.

Where Have The Customers Gone?

Fri, Apr 2, 2010

Understanding the reasons for customer inactivity

Published in the April 2010 issue.

Marketing in Troubled Times

Tue, Jan 5, 2010

How gaming's growth-and decline-is tied to the global economy

Published in the November 2008 issue.

Planning to Succeed

By Jeffrey Lowenhar Thu, Dec 24, 2009

Marketing research and the strategic casino business plan

Published in the January 2010 issue.

CRM: The Bumbling Continues

By Sudhir Kale Thu, Nov 12, 2009

Don't put the technology ahead of the marketing

Published in the November 2009 issue.

The New Normal

By Jeffrey Lowenhar Wed, Aug 5, 2009

Marketing research in tough economic times

Published in the August 2009 issue.

Stopping The Shrink

By Sudhir Kale Thu, Apr 9, 2009

Smart initiatives for turbulent times

Published in the April 2009 issue.

Asian Business Matters

By Thomas Lim Tue, Feb 3, 2009

Understanding cultural nuances will create success

Published in the February 2009 issue.

So You Need A New Casino Website

By Erin Jones Wed, Dec 3, 2008

Effective websites are possible - even for the computer novice

Published in the December 2008 issue.

A Great Business Opportunity

By Thomas Lim Tue, Oct 7, 2008

How to develop an effective Asian casino business strategy

Published in the October 2008 issue.

G&T Award Nominations Emerging Leaders of Gaming Nominations
Tweets by @GlobalGamingBiz
Tweets by @GlobalGamingBiz

Nominations are open for the 2021 Gaming & Technology Awards
Eilers-Fantini Game Report

GAMING EVENTS CALENDAR

February 7-9, 2023: ICE London, ExCel, London. Produced by Clarion Gaming. For more information visit www.icelondon.uk.com/welcome.
February 13-16, 2023: Western Indian Gaming Conference & Tradeshow, Sycuan Casino Resort, El Cajon, CA. Join tribal leaders, casino operations managers, regulators, policy makers and industry professionals from throughout the country to discuss issues facing the tribal government gaming industry. For information visit https://cniga.com/wigc.
February 15, 2023: AGA State of the Industry Webinar. Join the American Gaming Association’s (AGA) President and CEO Bill Miller and Vice President, Research David Forman on Feb. 15 at 11:30 AM ET/8:30 AM PT as they report on full-year 2022 commercial gaming revenue figures, reflect on a record-breaking year, and look toward AGA priorities in 2023. To register visit: www.bigmarker.com
February 15-16, 2023: Fantasy Sports & Gaming Association (FSGA) Winter Conference, Linq Hotel, Las Vegas, NV. The FSGA Winter Conference is your ticket to dynamic education, impactful networking, and industry celebration. For information visit https://thefsga.org/fsga-winter-conference.
February 27-March 1, 2023: Casino Esports Conference, Alexis Park Resort, 375 E. Harmon Ave., Las Vegas, NV. Produced by Fox Marketing, LLC. For more information visit www.casinoesportconf.com.
March 6-8, 2023: Casino Marketing Boot Camp, New Orleans, LA. Produced by J Carcamo and Associates. For more information visit casinomarketingbootcamp.com
March 7-9, 2023: World Game Protection Conference (WGPC 2023). Tropicana Las Vegas. For more information visit www.worldgameprotection.com
March 7-9, 2023: iGaming Next: New York. The Convene, Midtown Manhattan, New York City. Produced by iGaming Next. For more information visit iGamingNext.com.
March 13-16, 2023: SIGMA Eurasia, Festival Arena Intercontinental Hotel, Festival City, Dubai, UAE. Asia being at the forefront of modern iGaming and its growing prosperity makes it a core player in the gaming industry of the future. For more information visit sigma.world/eurasia.
March 15-16, 2023: IGSA Technology Summit Focus: Sports Betting, Italian American Club, Las Vegas, NV. This must attend summit will focus on four key topics: Sports Betting, Cashless and Credit wagering, Metaverse and Cyber Risk and Security. For more information visit www.igsa.org.
March 21-23, 2023: ASEAN Gaming Summit, Manila, Philippines. Organized by AGB (Asia Gaming Brief). For more information visit https://aseangaming.com.
March 21-23, 2023: CasinoBeats Summit (Spring iGaming Week), Intercontinental, St Julian’s, Malta. Organized by KPMG and Gaming Malta. For more information visit https://sbcevents.com/casinobeats-summit.
March 27-30, 2023: Indian Gaming Tradeshow & Convention, the largest gathering of tribal leaders and casino executives in the country. San Diego Convention Center, San Diego, CA. https://www.indiangamingtradeshow.com/510/indian-gaming-tradeshow-home.htm
March 29-30, 2023: Prague Gaming & TECH Summit ’23, Vienna House Andel’s Prague, Prague, Czech Republic. Produced by Hipther. For more information, visit Hipther.com.
April 19-20, 2023: SAGSE Latin America, Hilton Hotel, Buenos Aires, Argentina. Closed and exclusive event for operators, regulators and sponsors. For more information visit https://www.sagselatam.com/en.
April 19-20, 2023: East Coast Gaming Congress & NexGen Forum, Hard Rock & Casino, Atlantic City, NJ. For sponsorship or conference information, visit ecgc.us or contact Donna Vecere at [email protected].
May 3-6, 2023: Southern Gaming Summit, Biloxi, MS. One of the oldest gaming conference and trade shows, the Southern Gaming Summit is owned by the Mississippi Gaming & Hospitality Association (MGHA), guaranteeing a conference “of the industry, by the industry, about the industry.” For more information visit https://www.sgsummit.org.
May 9-11, 2023: SBC Summit North America, Meadowlands Exposition Center, New Jersey. The Leading Sports Betting and iGaming event in North America. Organized by SBC. For more information visit https://sbcevents.com/sbc-summit-north-america.
May 11, 2023: 23rd Annual AGEM + AGA Golf Classic, Boulder City, NV. Swing into the 23rd Annual AGEM/AGA Golf Classic Presented by JCM Global tournament with thrilling contests and a wide selection of amazing raffle prizes. For more information visit https://www.americangaming.org/event/agem-aga-golf-classic.
May 15-19, 2023: SIGMA Americas, Sao Paulo, Brazil. SiGMA America’s first event for the market is perfectly timed to connect its wide-reaching network in the West with Latin America’s leading suppliers, operators, and affiliates. For more information visit sigma.world/americas.
May 23-25, 2023: CasinoBeats Summit (CBS), InterContinental in St Julian’s, Malta. Produced by SBC. For more information, visit SBCEvents.com.
May 23-25, 2023: Gambling & Risk Taking Conference, Park MGM, Las Vegas, NV. Produced by UNLV. For more information, visit www.unlv.edu/igi/conference.
May 25-27, 2023: Gambling Brasil, Frei Caneca Convention Center, Sao Paulo, Brazil. Produced by Afiliados Brasil. For more information, visit GamblingBrasil.com.
June 13-15, 2023: Canadian Gaming Summit, offers multiple and creative ways to connect with your staff, peers, suppliers and clients. Metro Toronto Convention Centre Toronto, Ontario, Canada. For more information visit https://www.canadiangamingsummit.com.
June 20-23, 2023: International Gaming Summit (IAGA), Belfast, Ireland. A premier event that brings together leaders from all global gaming sectors, the Summit will provide operators, suppliers, attorneys, investors, bankers, regulators and other advisor delegates with an unparalleled opportunity to meet and discuss the most important issues facing gaming. For more information visit https://www.theiaga.org/2023-summit-preview.

July 17-19, 2023: AML Bootcamp + Cage Operations Conference, Sycuan Casino Resort, San Diego, CA. Join us at Sycuan Casino Resort in beautiful San Diego, CA for our single day AML Bootcamp and Cage Operations Conference. Our theme is "Learn, Connect and Belong" to this Gaming Community that is focused on best practices and education around tools and automation that enhance the gaming experience in uncertain times. For more information visit https://skiild.com.
July 19-22, 2023: SIGMA Asia, Manila, Philippines. With an eye towards new horizons, the SiGMA Group heads to Manila, connecting the sharpest minds in the sector, and bringing a vast network in the West closer to Asian suppliers, operators and affiliates. For more information visit sigma.world/asia.
August 8-10, 2023: OIGA Conference & Tradeshow, Cox Business Convention Center, Tulsa, OK. Lively, fun, informative, high-energy assembly of some of the biggest names in the gaming and hospitality industries. https://oiga.org/tradeshow.

September 4-7, 2023: SIGMA Balkins & CIS, Limassol, Cyprus. With the New Gambling Act of 2020 creating a more responsible, accountable, and well-regulated Land-based and iGaming sector in Serbia, the nation has the potential to host an even more robust, flourishing economic industry, attracting firms and talent from far beyond its shores as its local market swells. For more information visit sigma.world/cis.
September 18-21, 2023: Tribalnet Conference & Tradeshow, Town & Country Resort, San Diego, CA. For more information visit www.tribalnetconference.com.
September 19-21, 2023: SBC Summit Barcelona, Fire De Barcelona, Montjuic. The global betting and igaming show. For more information visit https://sbcevents.com/sbc-summit-barcelona.
September 21-23, 2023: East Coast Game Congress (ECGC), Hard Rock Hotel & Casino Atlantic City, NJ. Bringing leaders from government, suppliers and operators into one place where their ideas can be placed in the broadest context. For more information visit https://eastcoastgamingcongress.com.
October 9-12, 2023: Global Gaming Expo, G2E is the one place to see the people, products, and ideas to drive your business forward and define the future of gaming. Venetian Expo, Las Vegas, NV. www.globalgamingexpo.com/en-us.html
November 1-3, 2023: SBC Summit Latinoamerica, Seminal Hard Rock Hotel & Casino, Hollywood, FL. The conference and trade show for senior executives in the Latin American betting and gaming industry. For more information visit https://sbcevents.com/en/sbc-summit-latinoamerica.
November 14-18, 2023: SIGMA Europe (Malta Week), Malta, MFCC (North Gate). Returning to its roots, SiGMA Europe attracts an international and diverse lineup of industry leaders to its annual Malta Week event, bringing a convergence of expo, conference, and networking. For more information visit sigma.world/europe.
December 8-11, 2023: The National Council of Legislators from Gaming States (NCLGS), Resorts World, Las Vegas, NV. The only gaming conference in the United States that focuses on legislative decision-makers. https://nclgs.org/index.php/events.
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