Wellness Recognition Program

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RYMAX • BOOTH 1630

Wellness is a lifestyle priority for the next generation of players. The Rymax Wellness Recognition is a custom program that allows casinos to turn that preference into an engagement opportunity with premium, name-brand rewards they want and value.

Gen Z and millennials are driving growth in both wellness and gaming, accounting for more than 41 percent of U.S. wellness spending while betting participation increased 34 percent and 42 percent year over year, respectively.

For casinos, the opportunity is to bring those interests together. Rymax helps properties incorporate sought-after wellness brands and products into loyalty programs, promotions and shopping experiences across categories including fitness, recovery, sleep, hydration, beauty, personal care and connected technology.

Brands such as Apple, Therabody, Aesop, Dyson, Vitamix and Gaiam give properties access to products players already know, want and value. That connection can be especially powerful across both digital and on-property engagement. TransUnion reports that millennial activity at land-based casinos increased 9 percent year over year, while Gen Z activity with online sportsbooks increased 7 percent. Wellness rewards offer another way to reach these players with products that are relevant to their lifestyles while creating additional reasons to engage with the property.

And the brand matters. Recognizable, premium brands add aspiration and perceived value, helping promotions stand out and giving players rewards they are genuinely excited to earn and use.

Rather than another traditional giveaway, wellness-focused recognition can feel personal, current and reflective of what players already prioritize in their everyday lives.

Rymax brings the brands, product selection, strategy, customer service and fulfillment together to help casinos create programs that are easy to execute and relevant to the players they want to reach.

For properties looking to connect with the next generation of players, wellness is more than a growing consumer category. With the right brands and recognition strategy, it is a powerful new way to drive engagement, strengthen loyalty and create another reason to visit, play and stay connected.

For more information, visit rymaxinc.com.