TransAct Technologies Welcomes New Marketing Chief
Software-driven technology and integrated printing solutions provider TransAct Technologies has appointed Dana Loof as its new chief marketing officer.
In her new role, Loof will lead TransAct’s global marketing organization. This will focus on a mandate to strengthen brand leadership, improve execution and accelerate adoption of the company’s technology.
Loof joins TransAct after working as an independent consultant and serving as CMO at Evolv Technologies. Prior to this, she held senior marketing leadership roles at Palo Alto Networks, Symantec Corporation and Oracle.
TransAct said the appointment supports its strategic focus on accelerating growth and expanding the reach of its BOHA! platform and casino and gaming solutions.
TransAct Backs New CMO to Drive Sustained Growth
TransAct CEO John Dillon said Loof brings with her a combination of category-creation leadership and revenue-driven marketing execution.
“As we continue to scale our software and platform strategy, Dana’s experience building strong market narratives, aligning marketing with sales and leading high-performance teams will be instrumental in strengthening our position and driving sustained growth,” Dillon said.
Loof added: “I’m excited to join TransAct at a pivotal moment in its transformation. The company has a strong foundation, differentiated technology and a clear opportunity to lead in existing markets and expand into new markets.
“My focus will be on sharpening our positioning, building a modern, scalable marketing engine and deepening customer engagement to drive measurable, sustainable growth.”
