Toronto’s Woodbine Racetrack Agrees to Data Deal with Podium
Woodbine Racetrack in Toronto has entered into an international data partnership with sports content and data solutions provider Podium.
Under the deal, Woodbine Racetrack will integrate Podium’s Edge Form content. This, it said, will improve the digital experience for racing fans at the Ontario venue.
Edge features pre-race insights such as expert comments, selections and runner verdicts. In addition, Woodbine will have access to additional data services from Podium including past performance indicators, placement history and silks.
The agreement marks the first time Podium’s services will be used to advance the betting experience of North American audiences.
Woodbine Committed to Improved Digital Offering
Woodbine Director Klaus Ebner said the new partnership will support the venue’s wider commitment to enhance the digital experience for customers.
“Woodbine is committed to delivering a best-in-class digital racing experience for our fans, and partnering with Podium allows us to further enhance the depth and consistency of our racing content,” he said.
“Podium’s Edge will bring high-quality insights and data that align with our standards and supports our ambition to connect Canadian racing with a truly global audience. We’re excited to work with Podium as we continue to evolve how fans engage with our product.”
Josh Sparke, managing director at Podium, added: “Woodbine is one of North America’s leading racetracks and the premier location in Canada. This new partnership reflects our commitment to supplying high-quality data that deepens our expanding global network.
“As we move into new markets, integrity, reliability and quality will remain at the core of our business and the innovative data products we offer partners.”
