The Business of Fun
The Fun Economy—an ecosystem spanning gaming, hospitality, entertainment and retail—requires more than data or reports. It requires a platform that unifies the guest experience internally and externally, allowing customers to interact with a single digital presence while enabling teams to operate cohesively across every part of the resort.
Quick Custom Intelligence (QCI) powers the business of fun by bringing enterprise data, creativity and generative capabilities together into one purpose-built platform for casino operators. The global Fun Economy has been valued at $13.7 trillion, underscoring the scale and complexity of the experiences operators are now expected to deliver.
At the core of the QCI Platform are four tightly integrated solutions—QCI Host, QCI Marketing, QCI Slots and QCI Tables. Each addresses a critical operational function while operating from one shared, continuously refreshed view of the guest and the property.
QCI Host is a modern player development system designed for how guests engage today. Hosts gain a complete picture of player worth, visit patterns, recent play and on-property behavior in one place. Rather than relying on static lists or backward-looking reports, host teams can focus their time and outreach where it will have the greatest impact, by strengthening relationships and driving incremental value.
QCI Marketing provides marketing teams with a single environment to design, execute and manage guest engagement across channels. By connecting loyalty, visitation and gaming activity, the platform supports precise segmentation, personalized offers and coordinated campaign execution—ensuring marketing efforts are aligned with how guests actually move through the resort.
On the gaming floor, QCI Slots gives slot leaders a clear, unified view of performance across machines, themes, banks and floor layouts. Teams can evaluate what is resonating with players, adjust floor strategy and manage performance with confidence—without waiting on end-of-period summaries.
QCI Tables brings the same level of clarity to table games, aligning player ratings, table utilization, game mix and staffing. Operators can better balance limits, labor and guest experience to maximize both entertainment value and profitability.
Together, these solutions form a single operating platform for the Business of Fun—enabling casino executives to move with purpose, align teams and deliver experiences that feel timely, personal and valuable.
For more information, visit quickcustomintelligence.com.
