Tech Startup Sparket expands Soboba Casino Partnership
Gaming technology startup Sparket has expanded its partnership with Soboba Casino Resort in California to deliver additional interactive event competitions to visitors.
Sparket currently powers the casino’s Soboba Sports free-to-play social gaming program via an integration with Aristocrat Interactive. Players make virtual picks on events for chances to win prizes like free slot play at the casino.
Soboba will continue to spotlight marquee sporting events such as the NFL playoffs. It will also introduce a series of new features and content categories.
Among the additions will be VIP Slot Battles, exclusive experiences tied to Soboba’s slot floor. Players can also access categories such as Pop Culture and Alternative Sports.
Soboba Casino to ‘Elevate Entertainment Value’
Martin Moore, chief marketing officer at Soboba, said the extended deal will bring more “dynamic” experiences to guests.
“The initial Soboba Sports program resonated strongly with our community,” he said. “We see this expansion as a way to elevate the entertainment value we offer, especially around marquee events.”
Evan Fisher, chief operating officer at Sparket, added: “The growth of Soboba Sports aligns with our mission to empower partners with engaging gaming tools to help attract new players online and to casino floors.”
Located in Southern California, Soboba Casino also features various dining options and onsite hotel.
