Scientific Games and Arkansas Lottery Agree to Long-Term Extension
Scientific Games and the Office of the Arkansas Lottery have signed an eight-year extension to their instant game management partnership.
Under the deal, Scientific Games will continue to provide its Enhanced Partnership instant game management program. This will extend a partnership that began in 2009, the year of the Arkansas Scholarship Lottery’s (ASL) inception.
Over the past 16 years, Scientific Games and the ASL have launched more than 800 instant games. In 2024, instant games represented more than $480 million in ASL retail sales
The Scientific Games Enhanced Partnership supports a network of more than 2,000 retailers in Arkansas. Features include data analytics, SciTrak logistics and predictive ordering system, licensed brand services, and sales and marketing support.
Scientific Games to Support Loyalty Program
The extension also covers Scientific Games providing the ASL’s player loyalty program, The Club. Arkansas was the first state lottery in the U.S. to launch a full digital loyalty program.
Scientific Games will upgrade The Club to its achievement-based loyalty program. It will also improve the ASL Lottery and CLUB mobile app, as well as upgraded gem|Intelligence retail and corporate account management module software.
“Since day one, Scientific Games has been a trusted partner focused on driving maximum proceeds for Arkansas students,” ASL Executive Director Sharon Strong said. “Working with Scientific Games through this new agreement, ASL will be able to provide more scholarships and offer even more engaging scratch game products and more innovative features to our thriving loyalty program.”
John Schulz, president Americas and global instant products for Scientific Games, added: “We’re honored to be a trusted partner to the Arkansas Scholarship Lottery since its beginning. With instant games representing more than 81% of the ASL’s total sales in fiscal year 2025, the instant game category is an extremely important product line for its proceeds to scholarships.
“Together, we’ll continue leveraging data-driven instant game innovation, portfolio management and supply chain efficiencies to drive player engagement, modernize retailer operations and ensure the Lottery’s future success for Arkansas college students.”
