Sands China Donates MOP 1 Million to Expand Responsible Gaming Outreach 

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Sands China has reaffirmed its role in Macau’s responsible gaming ecosystem by donating MOP 1 million (nearly US$125,000) to five local nongovernmental organisations to fund community education and outreach programmes.

Sands China donates to responsible gaming
Key Takeaways:
  • Sands China donates MOP 1 million to support local responsible gaming initiatives
  • Over 150,000 participants engaged in more than 150 responsible gaming events in 2025
  • The company has contributed nearly MOP 10 million since 2006 to community education efforts

The cheque was presented on March 25 at The Venetian Macao to representatives of the Youth Volunteers Association of Macao, Sheng Kung Hui Macau Social Service Coordination Office, Young Men’s Christian Association of Macau, Macao Leisure Industry Employees Home and Bosco Youth Service Network. 

According to AGBrief, the funds will underwrite parent-child financial management activities, roadshows, workshops, training, short film production, quiz games and community promotion days aimed at raising public awareness of responsible gaming.

‘For 21 Years we Have Supported Soical Service Organisations’

This contribution continues an annual pattern: Sands China says it ran more than 150 responsible-gaming events in 2025 that engaged over 150,000 participants and delivered more than 30,000 training hours, and it recently launched the Sands Responsible Gaming Academy. 

Company statements note cumulative donations since 2006 approach MOP 10 million and that Sands was an early adopter of measures such as a self-exclusion programme and mandatory team-member training. 

According to the announcement, Michael Lee, vice president of concession administration and casino compliance for Sands China Ltd., said: “For 21 years, we have supported social service organisations through annual donations, enabling them to deliver education, outreach, and training programmes across the community.”

“This long‑term collaboration has helped integrate responsible gaming concepts into everyday life.”

“Moving forward, we will continue to introduce diverse and innovative promotional initiatives to deepen public understanding of responsible gaming and support the healthy, orderly development of the integrated tourism and leisure industry.” 

The company indicated it will keep partnering with community groups to broaden outreach and training across Macau.

Sands China recently paid a discretionary 2025 bonus to nearly 28,000 staff and raised salaries from March 1