Rymax Gaming Supplier Showcase

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This edition of the GGB Supplier Showcase highlights the importance of loyalty—not as a character trait, but as a revenue driver for casinos and operators everywhere. GGB Managing Editor is joined by Paul Gordon, senior vice president of sales for Rymax, to discuss casino consumer trends, the need for operators to tailor their offerings to the right demographic in the right location and the concept of perceived value versus cost, a key point to the success of all rewards programs.