QCI Expands Partnership with Quebec’s Grand Royal Casino Wôlinak
Quick Custom Intelligence (QCI) has agreed to expand its strategic partnership with Grand Royal Casino Wôlinak, a land-based venue located in the city of Becancour in Quebec, Canada.
Under the deal, QCI will support the casino with enterprise texting and real-time guest-engagement services. This will be in addition to other services already provided by QCI.
Grand Royal Casino was already using the QCI Platform, which unifies marketing, player development, analytics and operational decisioning into a single intelligence environment.
QCI said by integrating SMS communication tools, this will allow the venue to deliver “highly targeted, timely, and personalized messages.” As a result, QCI said, this would strengthen loyalty and improve the overall customer experience.
Grand Royal Casino Talks Up Communication Improvements
Carl Doyon, general manager of Grand Royal Casino, said the expanded deal was an “important step” in advancing how the venue communicates with guests.
“These capabilities will allow us to reach customers more effectively, coordinate offers between our online and land-based properties and significantly streamline interactions for our marketing and host teams,” Doyon said. “We’re excited to bring this next level of engagement to our loyal players.”
QCI CEO Ralph Thomas said adding SMS engagement would enable “true real-time activation,” linking marketing, loyalty and host outreach with precision and scale.
“As Grand Royal integrates communications across retail gaming, online gaming, and hospitality, QCI’s 5.1 Platform will provide the unified intelligence required to deliver cohesive experiences and maximize player lifetime value,” he said.
