QCI Announces Acquisition of VizExplorer

Written by

Share on social media

Quick Custom Intelligence (QCI) has completed the strategic acquisition of VizExplorer to support its ongoing global expansion plans.

Launched in 2008 by Andrew Cardno, co-founder of QCI, VizExplorer is an analytics software provider. The company specializes in intelligent visualization and data science solutions for land-based casinos.

QCI said combining with VizExplorer will expand its product suite for customers around the world. This, it said, will allow for “comprehensive” operational intelligence, with its core platform unifying player development, marketing, slot management and hotel operations into one coordinated system.

QCI added that customers will benefit from next-generation data visualization and AI. This includes QCI’s Chatalytics natural language query engine and VizExplorer’s patented Super Graphic tooling.

In addition, the link-up will establish an enlarged portfolio of integrated tools. VizExplorer will add depth across areas such as service dispatch, advanced reporting and specialized analytics.

QCI: a ‘Data Activation Powerhouse’

QCI CEO and co-founder Ralph Thomas said the company is now in a stronger position to support customers.

“We truly have become the industry’s data activation powerhouse,” Thomas said. “Our acquisition of VizExplorer turbo-charges what we offer to casino resorts.

“Now, from the gaming floor to marketing campaigns, from player development to hotel operations, QCI provides an integrated intelligence platform that activates data in real time to drive revenue and enhance guest experiences.

“The industry is rapidly diversifying. Our expanded product suite means we can serve all facets of that diversification. Whether a property is focused on slots and tables, a robust loyalty program, a sportsbook, or non-gaming amenities, QCI now has the tools to optimize it.”

Cardno added: “By expanding our platform’s breadth, we ensure that wherever our clients’ business grows, their data flows into one intelligent system.

“They can analyze a high-roller’s on-property play and their online bets in one view, or coordinate hotel marketing with casino rewards seamlessly. That unified insight is key in a multi-channel world.”