Player Budget

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Player Budget revolutionizes casino marketing by pinpointing the dollar value each patron is able to spend. Traditionally, casinos rate players using “theoretical” ratings that only approximate player value.

“Theo” is a flawed metric that is largely inaccurate, can’t reliably identify high-value players, and is easily manipulated by players, leading to billions of dollars of annual wasted marketing spend. Player Budget is a cutting-edge data-driven metric that empowers casinos to identify and target the players with the highest potential value on a return visit.

Player Budget works by simply identifying each player’s personal spend threshold by measuring their largest in-session loss minus free play spend. Through their own behavior, players demonstrate exactly how much they’re willing to spend. With knowledge of each player’s personal spend preferences, casinos can right-size marketing offers to maximize efficiency.

Casinos using Player Budget can transform their marketing strategy from one that rewards players for past play into a modernized data-driven approach that incentivizes future spend.  This approach is made clear by Player Budget’s ability to predict with great accuracy each player’s next-trip coin-in and 12-month loyalty tier projection.

Player Budget works on uncarded players, too, identifying high-value players that should be prioritized for an enrollment offer.  When combined with Acres’ mobile enrollment solution, uncarded Player Budget is used to drive dynamic, personalized enrollment offers to players that scale as their demonstrated Player Budget increases.

Player Budget also plays a crucial role in responsible gaming initiatives and anti-money laundering compliance, providing real-time alerts to casino operators about unusual or excessive spending, which could indicate potential problems or fraudulent activities.

Player Budget by Acres is not just a tool; it’s a game-changer. It modernizes casino marketing and loyalty programs, revolutionizing the way casinos engage with their players. By replacing speculative and inefficient valuation systems with a robust, data-centric approach, casinos can optimize their marketing investments and foster more profitable, sustainable player relationships.

For more information, visit acresmanufacturing.com.