OLG Targets Retail Sales Growth with Brightstar Lottery
Brightstar Lottery has deployed its Sales Wizard salesforce automation tool with the Ontario Lottery and Gaming Corporation (OLG), as part of a wider effort to increase retail sales.
Integrated with OLG’s central system, cloud-based Sales Wizard equips sales representatives with insights and data. This, Brightstar said, will help identify lottery retail opportunities in Ontario.
Key insights within Sales Wizard include sales data, instant ticket inventory, instant ticket facings, and point-of-sale equipment and signage.
The tool is currently used to support more than 148,000 retailers worldwide. Brightstar is the primary technology provider to 26 of the 46 lottery jurisdictions in the US.
OLG Eyes Operational Efficiency with Brightstar
Vanessa Theoret, senior director retail sales and account management at OLG, welcomed the launch. She said it will support the organization with its “evolving” requirements.
“Brightstar’s Sales Wizard is enabling OLG’s sales force with digital access to actionable data while unlocking operational efficiencies so that our sales representatives can make the best use of every retail visit,” Theoret said. “Sales Wizard is highly configurable so OLG can leverage this product in a variety of ways to meet our evolving business needs.”
Scott Gunn, chief operating officer for North America Lottery at Brightstar, added: “OLG joins 24 other lotteries in using Brightstar’s Sales Wizard to help responsibly grow sales.”
“Sales Wizard was designed to be a flexible, convenient tool for lottery sales representatives to work strategically with retailers, providing data, reports, and insights to understand sales trends and optimize as needed.”
