Mobiquity and Context Networks Pen Deal with Nebraska’s WarHorse Gaming
WarHorse Gaming, the operator of Nebraska’s two WarHorse Casinos, has entered into a new partnership with Mobiquity Technologies and Context Networks.
Under the deal, both casinos will launch Context Networks’ Contextual Promotions Media Network CPMN. The solution is powered by Mobiquity’s advertising and data intelligence solutions.
The Context Networks media network will run across player user interface devices on a host of guest-facing touchpoints. These include slot machines, financial kiosks, digital signage displays, table game signs and a mobile loyalty app.
WarHorse said this will allow it to run advertising experiences that align with guest behavior, venue context, and moments of engagement throughout casino visits.
The deal was brokered by NRT Technology, an established reseller for Context Networks. NRT Technology’s hardware and systems are already deployed across the casino floors.
WarHorse to ‘Unlock Economic Value’ of Casino Floor
Matthew Olden, CEO of Context Networks, talked up the agreement and the impact CPMN will have on the two casinos.
“This deployment allows WarHorse to unlock the economic value of its floor as media while preserving the integrity of the guest experience and the gaming environment,” Olden said.
Mobiquity CEO Dean Julia added: “WarHorse understands the casino floor is an opportunity to reach customers in a personal and meaningful way. It is a high-value media channel.
“By combining Context Networks’ platform with Mobiquity’s data intelligence and programmatic capabilities, this deployment enables us to deliver highly relevant and personal advertising on demand that benefits patrons, brands and operators alike.”
The WarHorse casinos are located in Lincoln and Omaha. Together, the properties feature thousands of gaming machines and multiple dining and entertainment venues.
