MARKER TRAX and KOIN

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Founded by trailblazing Las Vegas businessman Gary Ellis, Marker Trax and Koin are revolutionizing the payments space with cutting-edge digital marker and payment solutions.

Rapidly evolving from visionary startups to sector leaders, the companies already have achieved remarkable advances in creating a more efficient and fun gaming experience for the modern age, and are poised to reach new heights in the coming year.

Redefining the concept of casino credit, Marker Trax’s digital marker technology achieved a new benchmark in 2024 in unveiling Moolah Play, the first consumer product fully powered by its patented technology. Moolah Play optimized the sector-defining digital marker capabilities Marker Trax already was known for, with an eye toward enhancing operational efficiency and improving the player experience from top to bottom.

With Moolah Play, players can fund their accounts and load credits onto their favorite games directly from their mobile devices, and operators can track accounts and payback status like never before.

Along parallel and often-intersecting tracks, Koin pushes the boundaries of digital payment solutions within resort environments. Its comprehensive solution provides seamless, secure, versatile payment options for customers, and facilitates transactions across gaming: dining, entertainment and retail alike.

With Koin, resort operators enjoy a fully integrated digital payment solution, helping to keep more customers—and more spend—on-property. And customers can easily complete all their resort transactions using a single, convenient mobile experience.

Both companies will showcase their next-generation payment solutions at G2E, allowing attendees to experience firsthand the future of digital payments in gaming. From present capabilities to innovations just on the horizon—including verticals beyond slots, and the evolution of resort-based digital payments outside the confines of gaming properties—Marker Trax and Koin are leading the digital revolution.

For more information, visit markertrax.com and koinpayments.com.