Las Vegas Launches Targeted Campaign to Revive Canadian Tourism 

Written by

Share on social media

Las Vegas tourism officials are mounting a focused push to restore Canadian visitation after a steep downturn that dented the city’s international arrivals in 2025.

Las Vegas sunset as canadian tourism declines
Las Vegas sunset

Key Takeaways: 

  • Las Vegas aims to recover Canadian visitor numbers with a $3.5 million, three-year marketing partnership
  • Campaign includes media, flight initiatives, and bundled offers to boost travel competitiveness
  • Private sector incentives and airline discussions are part of the strategy to regain market share

Canadian visits fell sharply, contributing to an overall decline in Las Vegas tourism last year. According to World Casino Directory, the Las Vegas Convention and Visitors Authority has approved nearly $3.5 million to fund a three-year marketing partnership with Reach Global Marketing running July 2026–June 2029 aimed at rebuilding Canada demand. 

LVCVA analysis points to a weak Canadian dollar, higher travel costs and frayed political perceptions as key drivers of the decline.

Coming Back Stronger

LVCVA executives say the campaign will combine national media, flight-boosting initiatives and bundled flight-plus-hotel offers to make travel more competitive. 

Fletch Brunelle, Vice President of Marketing at LVCVA, told local media, “All the other international markets are making up for the differences in Canada at this moment, but we still want to see Canada come back in the way it was before and stronger.” The agency is also in talks with airlines and Canadian officials to restore direct connectivity and promotional alignment.

The Canadian Dollar

Operators have launched targeted incentives: Circa Resort & Casino and affiliated properties introduced an “At Par” program exchanging up to C$500 for slot promotional play at a 1:1 rate, a move that drew more than 15,000 Canadian visitors and 2,700 room bookings in month one. Observers say coordinated public-private marketing and continued airline engagement will be essential if Las Vegas is to regain its pre-decline Canadian market share.