IGT Celebrates 30th Anniversary of Wheel of Fortune, Events in Mexican and California Casinos

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IGT is kicking off an extended celebration of the 30th anniversary of the legendary Wheel of Fortune slots.

Famous for awarding players $1 million-plus life-changing jackpots and the familiar “Wheel… of… FORTUNE!” chant that can be heard across a casino floor, Wheel of Fortune is credited for changing the casino experience as the gaming industry’s first licensed slot game.

To recognize the milestone, IGT kicked off a multi-month celebration that includes new product launches, coast-to-coast in-casino celebrations, contests run via Instagram and Facebook, slot influencer collaborations, a new creative campaign, a week of integrations to be featured on TV’s Wheel of Fortune, and more.

“For three decades, IGT’s Wheel of Fortune Slots have captivated slot players around the world and earned a reputation for delivering world-class entertainment combined with huge jackpots in casinos and online,” said Hector Fernandez, IGT’s incoming CEO. “Through our relationship with Sony Pictures Television and Carnival Cruise Line, IGT created a robust campaign for 2026 that honors the legacy of Wheel of Fortune Slots, while rewarding players and delivering value to our customers worldwide.”

Also last month, IGT announced that it opened a Vive Las Vegas lounge at Casino Caliente Hipódromo in Tijuana, Mexico. This Vive Las Vegas lounge, a proven concept in Latin America, features more than 40 IGT slot games, including high-performing themes like Money Gong, Magic Treasures Gold and Crown Link on proven hardware from IGT’s Peak family of cabinets.

In addition, the company reported that guests at Yaamava’ Resort & Casino at San Manuel in Highland, California were the first players in the world to experience the entertainment of the new Wheel of Fortune Cash on Reels video slot game on the striking RISE55 cabinet.

“We are honored to debut Wheel of Fortune Cash on Reels with IGT,” said Kenji Hall, general manager of Yaamava’ Resort & Casino at San Manuel. “This world premiere reflects our shared vision of innovation and delivering world-class experiences to our guests.”