HBG Design 

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At HBG Design, a strong design concept is only half the equation; performance is the payoff. 

Gun Lake Casino Resort in Wayland, Michigan recorded a 20 percent revenue increase in the first two months following the opening of its $300 million expansion. The growth coincided with the debut of the new 252-room hotel tower and the 32,000-square-foot Wawyé Oasis—an adaptive indoor atrium that transitions from an 82-degree pool retreat by day into a concert and event venue by night.

Designed by HBG for flexibility and year-round guest experiences, Wawyé Oasis has quickly become a signature amenity, helping drive visitation, extend length of stay and strengthen overall resort performance—particularly as a winter season destination. 

A focus on driving business results forms the core of HBG Design’s approach to tribal casino resort design. Ranked the No. 2 hospitality and entertainment design firm in the U.S. by Hotel Business, HBG Design brings 47 years of casino, hotel and resort expertise, serving more than 50 sovereign nations. 

With more than 100 architects and interior designers across integrated teams in Memphis, Dallas and San Diego, the firm delivers tribal developments rooted in partnership and strategic planning, informed by market insight, executed with operational clarity and always centered on the guest experience. 

HBG Design’s performance-driven strategy is evident across the firm’s broader tribal portfolio. In Northern California, the Karuk Tribe’s Rain Rock Casino Resort in Yreka blends gaming, hospitality and outdoor experiences to draw regional travelers. In Oklahoma’s Panhandle, the Shawnee Tribe’s Golden Mesa Casino & Hotel in Guymon is setting a new hospitality benchmark through a contemporary resort expansion focused on comfort, atmosphere and sense of place.

Coming in September, the $400 million Ho-Chunk Gaming Complex in Beloit, Wisconsin is on track for its Phase One Casino opening, set to deliver an exciting multi-phase destination resort featuring expansive gaming, dining, entertainment and a future hotel tower. 

At every scale, HBG Design’s work reflects a shared commitment between tribal owners and design teams to build destinations that successfully serve guests, operations and tribal communities alike.

For more details, visit hbg.design.