Hard Rock No More

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The Isleta Resort & Casino in Albuquerque, operated by Enterprise of Pueblo of Isleta, held a grand reopening on July 12. Previously the Hard Rock Hotel & Casino Albuquerque, the property has returned to its Native American roots. The celebration opened with a visual spectacle featuring breakthrough technology that projected upon the eight-story tower an image of the building seeming to fill up with water and explode to unveil the Isleta logo, which then transfigured into a soaring eagle. Then 100-foot, three-dimensional images of the new property projected on the building. The complete 15-minute show could be seen from dusk to 2 a.m., and was broadcast for five days.

The property offers a completely redesigned casino, a luxury hotel, championship golf course, fully stocked fishing lakes, fine dining, indoor and outdoor pools, a bowling alley and more. The new décor features priceless Native America artwork displayed throughout the property.

The previous Hard Rock incarnation was arranged through the company that owns the Hard Rock Hotel in Las Vegas and had no dealings with the Seminole tribe, which owns the Hard Rock gaming brand east of the Mississippi and throughout the rest of the world.